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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Services marketing quarterly"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
318
Konsumentenverhalten
318
Beziehungsmarketing
84
Dienstleistungsqualität
84
Relationship marketing
84
Customer satisfaction
82
Kundenzufriedenheit
82
Brand management
67
Markenführung
67
Markenimage
46
Emotion
36
Social Web
29
Social web
29
Brand
26
Markenartikel
26
USA
26
United States
26
Einzelhandel
23
Retail trade
23
Luxusgüter
21
Viral marketing
21
Virales Marketing
21
Personality psychology
20
Persönlichkeitspsychologie
20
Confidence
17
Internet marketing
17
Online-Marketing
17
Vertrauen
17
satisfaction
16
Advertising effects
15
Customer service
15
Kundenservice
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
consumer behavior
14
Advertising
13
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Type of publication
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Article
142
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
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142
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English
142
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Gilboa, Shaked
4
Kim, Kyung Hoon
3
Ko, Eunju
3
Quach, Sara
3
Vescovi, Tiziano
3
Vilnai-Yavetz, Iris
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Beom Joon
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Gamliel, Eyal
2
Herstein, Ram
2
Mangleburg, Tamara
2
Mattila, Anna S.
2
Mattila, Pekka
2
Savas-Hall, Selen
2
Shin, Hyunju
2
Tesfom, Goitom
2
Thaichon, Paramaporn
2
Thaichon, Park
2
Torres, Ivonne M.
2
Tran, Trang P.
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Aggarwal, Praveen
1
Aguirre-Rodriguez, Alexandra
1
Ali, Alisha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Aspros, Douglas G.
1
Baeck, Sunmee
1
Bagdare, Shilpa
1
Banerjee, Shubhomoy
1
Barber, Matthew
1
Barnes, Brianna
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Services marketing quarterly
Journal of business research : JBR
611
Journal of retailing and consumer services
526
International journal of hospitality management
281
The journal of product & brand management
273
The journal of brand management : an international journal
236
Psychology & marketing
185
Asia Pacific journal of marketing and logistics
133
The journal of services marketing
124
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
107
European journal of marketing : EJM
106
International journal of contemporary hospitality management
101
Journal of international consumer marketing
92
Journal of marketing communications
92
Cogent business & management
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
86
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
82
International journal of consumer studies
81
Journal of fashion marketing and management
79
The service industries journal
79
Tourism management : research, policies, practice
76
Journal of marketing research : JMR
73
The journal of consumer marketing
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Marketing letters : a journal of research in marketing
70
Journal of marketing
69
International marketing review
68
Journal of the Academy of Marketing Science
67
Journal of economic behavior & organization : JEBO
66
Journal of global marketing
63
Journal of strategic marketing
63
International journal of retail & distribution management
60
Journal of retailing
60
Journal of Islamic marketing
58
International journal of advertising : the review of marketing communications
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
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ECONIS (ZBW)
142
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
5
Assessing the role of consumer experience, engagement, and satisfaction in healthcare services : a two-stage reflective-formative measurement using pls-sem
Senapati, Shubham
;
Panda, Rajeev Kumar
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 55-82
Persistent link: https://www.econbiz.de/10014513538
Saved in:
6
Consumer gratifications for gamified e-services
Cicchirillo, Vincent
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10014513541
Saved in:
7
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
8
Self-service technology in casual dining restaurants
Nilsson, Elin
;
Pers, Johannes
;
Grubbström, Linn
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012607283
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
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