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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~person:"Lusk, Jayson L."
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Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
4
Brand management
4
Customer value
4
Fashion
4
Kundenwert
4
Markenführung
4
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4
Relationship marketing
4
purchase intention
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Luxusgüter
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Marketingmanagement
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customer equity
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authenticity
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Ko, Eunju
Lusk, Jayson L.
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
22
American journal of agricultural economics
11
Applied economic perspectives and policy
10
Food policy : economics planning and politics of food and agriculture
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Asia Pacific journal of marketing and logistics
4
European review of agricultural economics : ERAE
4
International journal of advertising : the review of marketing communications
4
Journal of agricultural and applied economics
4
Journal of economic behavior & organization : JEBO
4
Health economics
3
International journal of advertising : the quarterly review of marketing communications
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Advances in culture, tourism and hospitality research
1
Advances in economic analysis & policy
1
Agricultural and resource economics review : ARER
1
Annual review of resource economics
1
Cross-cultural buyer behavior
1
Discussion paper / Tinbergen Institute
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Emerald insight
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
European review of agricultural economics
1
Genetically modified food and global welfare
1
International journal of consumer studies
1
International marketing review
1
Journal of Business Research
1
Journal of agricultural & food industrial organization
1
Journal of agricultural economics
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of wine economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
10
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
6
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
7
Exploring SNS as a consumer tool for retail therapy : explicating semantic networks of "shopping makes me happy (unhappy)" as a new product development method
Ko, Eunju
;
Chun, Eunha
;
Soong, Sangah
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010519598
Saved in:
8
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
9
SNS users' para-social relationships with celebrities : social media effects on purchase intentions
Kim, Hyojin
;
Ko, Eunju
;
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10011407175
Saved in:
10
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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