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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"B-to-B-Marketing"
~subject:"Consumer behaviour"
~subject:"Theorie"
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B-to-B-Marketing
Consumer behaviour
Theorie
Konsumentenverhalten
114
Brand management
63
Markenführung
63
Beziehungsmarketing
54
Relationship marketing
54
Brand image
37
Markenimage
37
Customer satisfaction
29
Kundenzufriedenheit
29
Marketing management
29
Marketingmanagement
29
Internet marketing
24
Online-Marketing
24
Social Web
24
Social web
24
Dienstleistungsqualität
21
Service quality
21
Brand
19
Markenartikel
19
Emotion
16
Marketing
16
Viral marketing
16
Virales Marketing
16
marketing
14
Marketing theory
13
Marketingtheorie
13
Bibliometrics
12
Bibliometrie
12
International marketing
12
Internationales Marketing
12
Tourism
12
Tourismus
12
Advertising effects
11
Lieferantenmanagement
11
Luxury goods
11
Luxusgüter
11
Supplier relationship management
11
Tourism industry
11
Tourism marketing
11
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86
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121
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5
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125
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125
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3
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3
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2
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1
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English
126
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Ko, Eunju
7
Kim, Kyung Hoon
6
Islam, Tahir
4
Aiello, Gaetano
3
Ghaffar, Abdul
3
Han, Sang-Lin
3
Kim, Juran
3
Kim, Sang Jin
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Bae, Joonheui
2
Chae, Heeju
2
Checchinato, Francesca
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Khare, Arpita
2
Kincl, Tomas
2
Lee, Kuan-Huei
2
Mattila, Pekka
2
Panigyrakis, George
2
Park, Min Sook
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Poh Theng Loo
2
Rather, Raouf Ahmad
2
Sheikh, Altaf Ahmed
2
Shin, Jong-kuk
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Attaway, Jill P.
1
Avila, Ramon A.
1
Babin, Barry J.
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Balikcioglu, Betul
1
Barber, Matthew
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
1,151
Journal of retailing and consumer services
961
Industrial marketing management : the international journal for industrial and high-tech firms
699
SpringerLink / Bücher
396
The journal of product & brand management
327
International journal of hospitality management
319
The journal of brand management : an international journal
310
Gabler Edition Wissenschaft
291
Psychology & marketing
271
The journal of business & industrial marketing
264
Europäische Hochschulschriften / 5
228
European journal of operational research : EJOR
225
Journal of the Academy of Marketing Science
220
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Asia Pacific journal of marketing and logistics
216
Journal of marketing communications
215
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
210
Journal of marketing research : JMR
204
Journal of marketing
203
European journal of marketing : EJM
201
Marketing intelligence & planning
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
187
Journal of marketing management : MM
184
The journal of services marketing
182
Journal of travel and tourism marketing
181
Journal of retailing
174
International journal of industrial organization
170
Journal of strategic marketing
169
Cogent business & management
166
International journal of production economics
164
International journal of internet marketing and advertising : IJIMA
162
Marketing letters : a journal of research in marketing
152
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Springer eBook Collection / Business and Economics
145
European Journal of Marketing
140
The international review of retail, distribution and consumer research
140
International journal of contemporary hospitality management
139
International journal of advertising : the review of marketing communications
136
International journal of consumer studies
136
Tourism management : research, policies, practice
135
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ECONIS (ZBW)
126
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1
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126
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
5
Millennial and generation Z digital
marketing
communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
6
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
7
Fit in cause-related
marketing
: an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
8
The evolution of the sales process : relationship selling versus "the Challenger Sale"
Inks, Scott A.
;
Avila, Ramon A.
;
Talbert, George
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10012257885
Saved in:
9
Digital influencer
marketing
: how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
10
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
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