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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
Experiment
Service quality
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Markenführung
51
Relationship marketing
36
Markenimage
31
Customer satisfaction
25
Kundenzufriedenheit
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
9
Mode
9
purchase intention
9
Confidence
8
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Undetermined
54
Type of publication
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Article
72
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Article in journal
Article
Conference proceedings
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
72
Language
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English
72
Author
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Ko, Eunju
5
Kim, Juran
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Sang Jin
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Attaway, Jill P.
1
Babin, Barry J.
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Barnes, Brianna
1
Belk, Russell W.
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Brodie, Roderick J.
1
Camarço, Janaina Cavalcante Farias
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Chang, Ya-Yuan
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Seong Do
1
Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
746
Journal of retailing and consumer services
726
International journal of hospitality management
334
The journal of product & brand management
275
The journal of brand management : an international journal
237
Psychology & marketing
205
The journal of services marketing
173
Asia Pacific journal of marketing and logistics
148
Journal of travel and tourism marketing
140
European journal of marketing : EJM
129
International journal of contemporary hospitality management
129
Journal of hospitality marketing & management
129
Cogent business & management
121
Journal of the Academy of Marketing Science
120
The service industries journal
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Journal of strategic marketing
107
Journal of marketing
105
Journal of retailing
105
Tourism management : research, policies, practice
101
Journal of marketing communications
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
98
Marketing intelligence & planning
98
International journal of consumer studies
95
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
92
Journal of international consumer marketing
92
Services marketing quarterly
87
Journal of marketing research : JMR
86
Marketing letters : a journal of research in marketing
86
The journal of consumer marketing
85
International journal of retail & distribution management
84
The international review of retail, distribution and consumer research
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Management science : journal of the Institute for Operations Research and the Management Sciences
75
International journal of internet marketing and advertising : IJIMA
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of global marketing
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
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ECONIS (ZBW)
72
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1
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
9
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
10
Structural relationships between safety attachment, experiential co-creation and future experiential intentions in the tourism industry
Wu, Hung-Che
;
Chang, Ya-Yuan
;
Wu, Tsung-Pao
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 45-69
Persistent link: https://www.econbiz.de/10013541945
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