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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Markenführung
51
Beziehungsmarketing
36
Relationship marketing
36
Markenimage
31
Customer satisfaction
25
Kundenzufriedenheit
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Environmental consciousness
11
Online retailing
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Online-Handel
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Umweltbewusstsein
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Fashion
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purchase intention
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Article
72
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
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English
72
Author
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Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Checchinato, Francesca
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Jeon, Jung Ok
2
Mattila, Pekka
2
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chan, Priscilla
1
Chang, Dae Ryun
1
Chen, Chihchien
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
Cho, Minjung
1
Choi, Chang-Won
1
Chung, Christina
1
Chung, Kim-choy
1
Correia, Antónia
1
Duong, Van Chien
1
Elsamadicy, Ahmed Mousa
1
Eppler, Dianne B.
1
Evans, Joel R.
1
Foxx, William
1
Gaber, Hazem Rasheed
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
697
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
279
The journal of brand management : an international journal
241
Psychology & marketing
230
Journal of marketing communications
182
Asia Pacific journal of marketing and logistics
148
International journal of advertising : the review of marketing communications
147
The journal of services marketing
126
Journal of travel and tourism marketing
125
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
109
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Cogent business & management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
94
International journal of consumer studies
93
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of fashion marketing and management
86
International journal of internet marketing and advertising : IJIMA
84
Tourism management : research, policies, practice
84
Journal of marketing
83
Services marketing quarterly
80
The service industries journal
80
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of retailing
71
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ECONIS (ZBW)
72
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
6
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
7
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
8
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
9
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
10
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
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