//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
89
Brand management
63
Markenführung
63
Beziehungsmarketing
51
Relationship marketing
51
Brand image
35
Markenimage
35
Marketing management
29
Marketingmanagement
29
Customer satisfaction
23
Kundenzufriedenheit
23
Brand
19
Dienstleistungsqualität
19
Markenartikel
19
Service quality
19
Emotion
16
Social Web
15
Social web
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Innovation
14
Internet marketing
12
Online-Marketing
12
Customer integration
11
Innovation management
11
Innovationsmanagement
11
Kundenintegration
11
Lieferantenmanagement
11
Luxury goods
11
Luxusgüter
11
Supplier relationship management
11
International marketing
10
Internationales Marketing
10
Sustainability
10
B-to-B-Marketing
9
Business-to-business marketing
9
Designation of origin
9
Herkunftsbezeichnung
9
Nachhaltige Entwicklung
9
more ...
less ...
Online availability
All
Undetermined
64
Type of publication
All
Article
86
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
89
Aufsatz in Zeitschrift
89
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Festschrift
1
Language
All
English
89
Author
All
Ko, Eunju
6
Kim, Kyung Hoon
4
Aiello, Gaetano
3
Bae, Joonheui
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Mattila, Pekka
2
Parrey, Shakir Hussain
2
Parvatiyar, Atul
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Apiradee Wongkitrungrueng
1
Arora, Nilesh
1
Attaway, Jill P.
1
Babin, Barry J.
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Barber, Matthew
1
Barnes, Brianna
1
Belk, Russell W.
1
Benjamin, Stefanie
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Leila
1
Boyle, Peter J.
1
Brodie, Roderick J.
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chang, Ya-Yuan
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
857
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
299
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
140
Journal of marketing communications
136
Journal of marketing
135
International journal of consumer studies
131
SpringerLink / Bücher
127
Journal of retailing
123
Journal of hospitality marketing & management
122
Journal of strategic marketing
122
Marketing intelligence & planning
122
Cogent business & management
121
International journal of contemporary hospitality management
121
Journal of marketing management : MM
109
Industrial marketing management : the international journal for industrial and high-tech firms
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
92
Journal of international consumer marketing
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
more ...
less ...
Source
All
ECONIS (ZBW)
89
Showing
81
-
89
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
82
Effects of a perceived brand crisis on product evaluation and purchase intention : the moderating roles of brand credibility and brand attachment
Park, Seong-yeon
;
Lee, Seung Wha
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10010406142
Saved in:
83
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
84
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
85
What's going on in SNS and social commerce? : qualitative approaches to narcissism, impression
management
, and e-WOM behavior of consumers
Park, Seong-yeon
;
Kang, Yeu-jin
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 460-472
Persistent link: https://www.econbiz.de/10010408596
Saved in:
86
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
87
Religious doctrinal commitment : the search for influences on brand and store switching behaviors in South Korea
Shin, Jong-kuk
;
Park, Min Sook
;
Ross, Corey Allen
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10010405821
Saved in:
88
Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
89
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->