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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer preferences"
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Markenführung
USA
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
51
Beziehungsmarketing
36
Relationship marketing
36
Brand image
31
Markenimage
31
Customer satisfaction
25
Kundenzufriedenheit
25
Social Web
25
Social web
25
Emotion
23
Brand
20
Dienstleistungsqualität
20
Markenartikel
20
Service quality
20
Luxury goods
17
Luxusgüter
17
Einzelhandel
15
Internet marketing
15
Online-Marketing
15
Personality psychology
15
Persönlichkeitspsychologie
15
Retail trade
15
Marketing management
13
Marketingmanagement
13
consumer behavior
13
Advertising effects
12
Viral marketing
12
Virales Marketing
12
Werbewirkung
12
Environmental consciousness
11
Online retailing
11
Online-Handel
11
Umweltbewusstsein
11
Fashion
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Mode
9
purchase intention
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Article
57
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2
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Aufsatz in Zeitschrift
Article in journal
59
Collection of articles of several authors
2
Sammelwerk
2
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English
59
Author
All
Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Chung, Christina
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Ackerman, David
1
Albinsson, Pia A.
1
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Baker, Andrew M.
1
Barber, Matthew
1
Belk, Russell W.
1
Benmoyal-Bouzaglo, Sarah
1
Bolton, Ruth N.
1
Boyle, Peter J.
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Kara
1
Chieng, Fayrene Yew Leh
1
Choi, Chang-Won
1
Choi, Sunmee
1
Chung, Kim-choy
1
Collins, Nathalie
1
Correia, Antónia
1
Donvito, Raffaele
1
Duong, Van Chien
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
470
Journal of retailing and consumer services
321
The journal of product & brand management
292
The journal of brand management : an international journal
277
Journal of consumer research : JCR ; an interdisciplinary bimonthly
166
Psychology & marketing
153
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
95
European journal of marketing : EJM
92
Journal of international consumer marketing
86
International journal of consumer studies
81
Journal of marketing communications
80
The journal of consumer marketing
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
Journal of marketing
66
International journal of retail & distribution management
64
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
59
Marketing letters : a journal of research in marketing
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing management : MM
58
Journal of global marketing
57
Journal of promotion management : JPM
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
International marketing review
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
46
American journal of agricultural economics
44
International journal of advertising : the quarterly review of marketing communications
44
International journal of contemporary hospitality management
44
International journal of sport management and marketing : IJSMM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
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ECONIS (ZBW)
59
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
7
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
8
Collaborative consumption participation intentions : a cross-cultural study of Indian and U.S. consumers
Perera, B. Yasanthi
;
Albinsson, Pia A.
;
Nafees, Lubna
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 70-89
Persistent link: https://www.econbiz.de/10013541951
Saved in:
9
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
10
An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10013541974
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