//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand management
63
Markenführung
63
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
30
Markenimage
30
Beziehungsmarketing
19
Brand
19
Markenartikel
19
Relationship marketing
19
Luxury goods
11
Luxusgüter
11
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
9
Designation of origin
7
Fashion
7
Herkunftsbezeichnung
7
Marketing management
7
Marketingmanagement
7
Mode
7
Advertising effects
6
Customer integration
6
Customer satisfaction
6
Kundenintegration
6
Kundenzufriedenheit
6
Werbewirkung
6
brand
5
Brand loyalty
4
Customer value
4
Dienstleistungsqualität
4
International marketing
4
Internationales Marketing
4
Kundenwert
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Festschrift
Working Paper
Article in journal
9
Language
All
English
9
Author
All
Chae, Heeju
1
Chung, Christina
1
Collins, Nathalie
1
Elsamadicy, Ahmed Mousa
1
Fujita, Momoko
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Gulzar, Rafia
1
Han, Jinghe
1
Harrigan, Paul
1
Islam, Fazila
1
Islam, Tahir
1
Khan, Muhammad Mumtaz
1
Kim, Jonghoon
1
Kim, Juran
1
Kincl, Tomas
1
Ko, Eunju
1
Muk, Alexander
1
Murphy, Jamie
1
Parrey, Shakir Hussain
1
Rather, Raouf Ahmad
1
Riley, Jen
1
Sheikh, Altaf Ahmed
1
Soomro, Suhaib Ahmed
1
Soutar, Geoffrey N.
1
Ul Rehman, Shakeel
1
Wright, Len Tiu
1
Zaidi, Syed Shahid Zaheer
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
4
Why do consumers use Facebook brand pages? : a case study of a leading fast-food brand fan page in Egypt
Gaber, Hazem Rasheed
;
Elsamadicy, Ahmed Mousa
;
Wright, …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10012257900
Saved in:
5
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Sustainability in social brand communities : influences on customer equity
Kim, Juran
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011407172
Saved in:
8
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
9
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->