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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
191
Konsumentenverhalten
191
Brand management
51
Markenführung
51
Beziehungsmarketing
37
Relationship marketing
37
Brand image
31
Markenimage
31
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Emotion
23
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21
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Einzelhandel
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Internet marketing
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Personality psychology
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consumer behavior
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Marketingmanagement
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Aufsatz in Zeitschrift
191
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191
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Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
2
Jeon, Jung Ok
2
Khare, Arpita
2
Kim, Sang Jin
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
2
Lee, Ki Hoon
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
764
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
413
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
191
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1
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Switch or continue to use? : an empirical investigation into mobile payment applications
Law, Monica
;
Ng, Mark
;
Lai, Yuk-Kwan Sarah
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10014511625
Saved in:
4
Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
5
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
6
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
7
Beyond skin-deep : triple roles of salesperson attractiveness and consumer bargaining styles
Apiradee Wongkitrungrueng
;
Krittinee Nuttavuthisit
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10014511632
Saved in:
8
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
9
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
10
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
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