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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Consumer behaviour
27
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Internet marketing
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Online-Marketing
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Brand management
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Markenführung
15
Advertising effects
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Werbewirkung
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Internationales Marketing
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purchase intention
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Direct marketing
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Kim, Juran
3
Dominique-Ferreira, Sérgio
2
Islam, Tahir
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Ko, Eunju
2
Martins, Nuno
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Vescovi, Tiziano
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Ahn, Joongha
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Aiello, Gaetano
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Al-Shuridah, Obaid
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Arora, Nilesh
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Bernal-Mir, Pedro
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Chang, Joseph W.
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Checchinato, Francesca
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Cheong, Yunjae
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Cho, Chang-hoan
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Choi, Chang-Won
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Chung, Christina
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Chung, Kim-choy
1
Costanzo, Cynthia P.
1
Costanzo, Paul J.
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Cruz-Milán, Oliver
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D'Rozario, Denver
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Disegna, Marta
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Donvito, Raffaele
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Elgammal, Islam
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Fujita, Momoko
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
265
International journal of advertising : the review of marketing communications
262
SpringerLink / Bücher
262
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
199
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
International marketing review
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
136
Journal of international marketing
132
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
120
Journal of promotion management : innovations in planning and applied research
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
Marketing intelligence & planning
100
NBER working paper series
96
Information systems research : ISR
93
Tourism management : research, policies, practice
93
European journal of operational research : EJOR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Young consumers : insight and ideas for responsible marketers
88
Journal of international consumer marketing
86
The journal of product & brand management
86
Journal of marketing management : MM
85
Technological forecasting & social change : an international journal
85
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ECONIS (ZBW)
51
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1
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
The evolution of customer engagement in the digital era for business : a review and future research agenda
Rasul, Tareq Faizur
;
Nair, Sumesh
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10015048083
Saved in:
4
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
5
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
6
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
7
Managing eWOM for hotel performance
Mathews, Shane
;
Prentice, Catherine
;
Tsou, Alice
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10013326459
Saved in:
8
Design and development of a digital platform for seasonal jobs : Improving the hiring process
Martins, Nuno
;
Dominique-Ferreira, Sérgio
;
Lopes, Cátia
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 452-469
Persistent link: https://www.econbiz.de/10013326488
Saved in:
9
Bridging tourism, architecture, and sustainability : design and development of an app for contemporary architecture built in Portugal
Martins, Nuno
;
Dominique-Ferreira, Sérgio
;
Pinheiro, Carla
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 493-510
Persistent link: https://www.econbiz.de/10013326497
Saved in:
10
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
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