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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Ballsport"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Search: subject_exact:"Sportmarketing"
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Ballsport
Brand management
Kraftfahrzeug
Sportmarketing
156
Sports marketing
156
Professional sports
69
Profisport
69
Consumer behaviour
68
Konsumentenverhalten
68
Sport
46
Sport event
46
Sports
46
Sportveranstaltung
46
USA
40
United States
40
Sport organization
32
Sportorganisation
32
Markenführung
31
Football
30
Fußball
30
Sponsoring
29
Sponsorship
29
Brand image
25
Markenimage
25
Ball game
17
Arbeitsgruppe
16
Team
16
Advertising effects
15
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Tourism
6
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21
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41
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English
42
Author
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Ballouli, Khalid
3
Wear, Henry
3
Bennett, Gregg
2
Bernthal, Matthew J.
2
Biscaia, Rui
2
Dwyer, Brendan
2
Heere, Bob
2
McLeod, Christopher M.
2
Naraine, Michael L.
2
Rocha, Claudio
2
Simmons, Jason M.
2
Sukhdial, Ajay
2
Abeza, Gashaw
1
Ahn, Taesoo
1
Aiken, Damon
1
Aiken, K. Damon
1
Baker, Thomas A., III.
1
Bakhsh, Jordan
1
Bouchet, Adrien
1
Boyd, Thomas C.
1
Braunstein-Minkove, Jessica R.
1
Brown, Brandon
1
Burden, Willie
1
Byon, Kevin K.
1
Campbell, Richard M. <Jr.>
1
Clopton, Aaron
1
Cobbs, Joe
1
Collins, Dorothy R.
1
Dees, Windy
1
Deshpande, Gopikrishna
1
Downing, James A.
1
Drayer, Joris
1
Du, James
1
Edmondson, Diane R.
1
Ferreira, Mauricio
1
Fink, Janet
1
Graeber, Justin
1
Greenhalgh, Greg
1
Greenhalgh, Greg P.
1
Greenwell, Chris
1
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Journal of historical research in marketing
Journal of managerial issues : JMI
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
47
International journal of sports marketing & sponsorship
30
Sport management review
28
European Sport management quarterly : ESMQ
27
Journal of sport management : the official journal of the North American Society of Sport Management
23
Journal of business research : JBR
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of sports economics
6
International journal of sport finance
5
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
SpringerLink / Bücher
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
42
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21
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin
;
Spalding, Ryan
;
Ahn, Taesoo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
Saved in:
22
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
23
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
24
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
25
The link between brand equity and on-field performance in professional sports : an exploratory study
Hattula, Stefan
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011933915
Saved in:
26
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
27
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
28
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
29
Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe
;
Sparks, Daniel
;
Tyler, B. David
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
Saved in:
30
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
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