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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Einzelhandel"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Einzelhandel
Viral marketing
Consumer behaviour
2,104
Konsumentenverhalten
2,103
Retail trade
670
Relationship marketing
650
Beziehungsmarketing
649
Customer satisfaction
502
Kundenzufriedenheit
500
Service quality
406
Dienstleistungsqualität
405
Online retailing
395
Online-Handel
395
Brand management
315
Markenführung
315
Brand image
282
Markenimage
282
Social Web
241
Social web
241
E-commerce
210
Electronic Commerce
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Internet marketing
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Online-Marketing
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Emotion
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Brand
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Tourism
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Tourismus
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Virales Marketing
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Confidence
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Holiday behaviour
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Urlaubsverhalten
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Lebensmitteleinzelhandel
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Pantano, Eleonora
17
Sarkar, Biswajit
10
Dwivedi, Yogesh Kumar
8
Gázquez-Abad, Juan Carlos
7
Lombart, Cindy
7
Mortimer, Gary
7
Sands, Sean
7
Klaus, Philipp
6
Louis, Didier
6
Cliquet, Gérard
5
Das, Gopal
5
Grimmer, Louise
5
Jebarajakirthy, Charles
5
Martínez-López, Francisco J.
5
Thaichon, Park
5
Yan, Ruiliang
5
Brengman, Malaika
4
Dennis, Charles
4
Dey, Bikash Koli
4
Elms, Jonathan
4
Fazal-e-Hasan, Syed
4
Grimmer, Martin
4
Ieva, Marco
4
Mehrotra, Ankit
4
Pei, Zhi
4
Quach, Sara
4
Rana, Nripendra P.
4
Rosengren, Sara
4
Scarpi, Daniele
4
Willems, Kim
4
Zielke, Stephan
4
Ainsworth, Jeremy
3
Baier, Daniel
3
Balaji, M. S.
3
Becerra, Enrique P.
3
Benkenstein, Martin
3
Burt, Steven
3
Carpenter, Jason M.
3
Cheah, Jun-Hwa
3
Chebat, Jean-Charles
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Nordic Retail and Wholesale Conference <4., 2014, Stockholm>
1
Published in...
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of business research : JBR
349
Journal of retailing
266
International journal of retail & distribution management
226
The international review of retail, distribution and consumer research
224
International journal of production economics
185
European journal of operational research : EJOR
180
Management science : journal of the Institute for Operations Research and the Management Sciences
122
International journal of hospitality management
101
International journal of retail and distribution management
99
Psychology & marketing
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
European journal of marketing : EJM
75
Tourism management : research, policies, practice
73
Manufacturing & service operations management : M & SOM
72
Journal of marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International journal of electronic marketing and retailing : IJEMR
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Information systems research : ISR
66
Production and operations management : an international journal of the Production and Operations Management Society
66
The journal of services marketing
64
International journal of internet marketing and advertising : IJIMA
62
International journal of production research
61
Omega : the international journal of management science
60
Journal of the Academy of Marketing Science
59
The service industries journal
58
Transportation research / E : an international journal
58
Journal of marketing communications
56
Electronic commerce research
53
Journal of marketing research : JMR
53
Asia Pacific journal of marketing and logistics
52
European retail research
51
The journal of product & brand management
50
Cogent business & management
49
International journal of consumer studies
49
Journal of marketing management : MM
48
International journal of contemporary hospitality management
47
Journal of hospitality marketing & management
47
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ECONIS (ZBW)
810
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1
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10
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810
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
6
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
7
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
8
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
Saved in:
9
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
10
Diet or lifestyle : Consumer purchase behavior of vegan retailing. A qualitative assessment
Habib, Muhammad Danish
;
Alghamdi, Aseel
;
Sharma, Veenu
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460817
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