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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Konsumentenverhalten
Viral marketing
Consumer behaviour
2,104
Einzelhandel
670
Retail trade
670
Relationship marketing
650
Beziehungsmarketing
649
Customer satisfaction
502
Kundenzufriedenheit
500
Service quality
406
Dienstleistungsqualität
405
Online retailing
395
Online-Handel
395
Brand management
315
Markenführung
315
Brand image
282
Markenimage
282
Social Web
241
Social web
241
E-commerce
210
Electronic Commerce
209
Internet marketing
207
Online-Marketing
206
Emotion
189
Brand
174
Tourism
173
Tourismus
173
Markenartikel
171
USA
168
United States
168
Virales Marketing
149
Confidence
141
Vertrauen
141
Holiday behaviour
136
Urlaubsverhalten
136
Food retailing
130
Lebensmitteleinzelhandel
130
Distribution channel
127
Vertriebsweg
127
Hotel industry
126
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1,670
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18
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2,130
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3
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Article in journal
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2,133
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7
Konferenzbeitrag
7
Collection of articles of several authors
3
Sammelwerk
3
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Fallstudie
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Aufsatzsammlung
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Prentice, Catherine
19
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Paul, Justin
13
Thaichon, Park
13
Lombart, Cindy
12
Dwivedi, Yogesh Kumar
11
Pantano, Eleonora
11
Rana, Nripendra P.
11
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Mattila, Anna S.
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Loureiro, Sandra Maria Correia
8
Quach, Sara
8
Wästlund, Erik
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Khan, Imran
7
Mehrotra, Ankit
7
Northey, Gavin
7
Souiden, Nizar
7
Söderlund, Magnus
7
Tanford, Sarah
7
Trinh, Giang
7
Abdelmoety, Ziad Hassan
6
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of business research : JBR
1,943
International journal of consumer studies
759
International journal of hospitality management
756
Psychology & marketing
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
396
Journal of marketing research : JMR
360
European journal of marketing : EJM
359
The journal of brand management : an international journal
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of travel and tourism marketing
327
Tourism management : research, policies, practice
327
Journal of marketing management : MM
322
Journal of international consumer marketing
315
Journal of marketing communications
313
Journal of retailing
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
Marketing letters : a journal of research in marketing
295
Journal of marketing
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
International journal of retail & distribution management
292
Journal of consumer behaviour : an international research review
288
Journal of fashion marketing and management
287
The journal of consumer marketing
285
Cogent business & management
284
International journal of contemporary hospitality management
277
The international review of retail, distribution and consumer research
275
Technological forecasting & social change : an international journal
272
Journal of the Academy of Marketing Science
271
The journal of services marketing
270
Journal of business ethics : JOBE
263
Journal of hospitality marketing & management
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Marketing intelligence & planning
244
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
Young consumers : insight and ideas for responsible marketers
241
Food policy : economics planning and politics of food and agriculture
240
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ECONIS (ZBW)
2,133
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1
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
10
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
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