//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Marketing management"
~subject:"Tourism marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Tourism marketing
USA
Brand image
39
Markenimage
39
Brand management
29
Markenführung
29
Consumer behaviour
27
Konsumentenverhalten
27
Tourismusmarketing
21
Destination management
15
Destinationsmanagement
15
Beziehungsmarketing
13
Relationship marketing
13
Designation of origin
11
Herkunftsbezeichnung
11
Holiday behaviour
11
Urlaubsverhalten
11
destination image
11
Customer satisfaction
9
Hotel industry
9
Hotellerie
9
Kundenzufriedenheit
9
Gastronomie
8
Restaurant industry
8
Tourism
8
Tourismus
8
Brand
7
Markenartikel
7
brand loyalty
7
Brand loyalty
6
Markentreue
6
Tourism destination
6
Tourismusregion
6
brand equity
6
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
customer engagement
4
Big event
3
China
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
24
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Language
All
English
24
Author
All
Pike, Steven
3
Kaplanidou, Kyriaki
2
Agag, Gomaa
1
Alarcón-Urbistondo, Pilar
1
Aluri, Ajay
1
Apostolopoulou, Artemisia
1
Back, Ki-joon
1
Bianchi, Constanza
1
Camprubi, Raquel
1
Camprubí, Raquel
1
Casado-Molina, Ana
1
Chen, Chien-Yu
1
Chen, Hsiu-Li
1
Chen, Nan
1
Chen, Ying-chen
1
Cheng, Jui-Chang
1
Comas, Jordi
1
Douglas, Alecia C.
1
Eid, Riyad
1
El-Kassrawy, Yasser Ahmed
1
Fang, Yen-Po
1
Funk, Daniel C.
1
Guia, Jaume
1
Gupta, Jeevan Jyoti
1
Hussain, Shabir
1
Jin-Sun, Bongran
1
Kadirov, Djavlonbek
1
Kim, Hyun Jeong
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kotsi, Filareti
1
Kumar, Vikas
1
Lee, Jin-soo
1
Lee, Seung Hyun (Jenna)
1
Li, Xiang
1
Liu, Chih-Hsing
1
Mathews, Shane
1
McIntyre, Nancy
1
Morrison, Alastair M.
1
Nayak, Jogendra Kumar
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of business research : JBR
87
The journal of brand management : an international journal
84
Tourism management : research, policies, practice
80
Journal of travel and tourism marketing
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
The journal of product & brand management
61
Journal of retailing and consumer services
37
Tourism management perspectives : TMP
35
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
European journal of marketing : EJM
33
Journal of strategic marketing
32
Journal of destination marketing & management
29
Journal of marketing management : MM
27
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of vacation marketing
22
Journal of marketing
21
Journal of vacation marketing : an international journal
21
Journal of marketing communications
20
International journal of hospitality management
19
Journal of advertising research
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Cogent business & management
17
International marketing review
16
Journal of fashion marketing and management
16
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Asia Pacific journal of marketing and logistics
14
International journal of leisure and tourism marketing : IJLTM
14
Journal of marketing theory and practice
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of hospitality and tourism insights
13
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
The journal of consumer marketing
13
The marketing review
13
Business horizons
12
International journal of advertising : the quarterly review of marketing communications
12
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
2
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
3
Proposal for employing user-generated content as a data source for measuring tourism destination image
Alarcón-Urbistondo, Pilar
;
Rojas-de-Gracia, María-Mercedes
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 643-664
Persistent link: https://www.econbiz.de/10014265800
Saved in:
4
All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna)
;
Tao, Chen-Wei (Willie)
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119
Saved in:
5
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
6
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
7
Identification and influence of tourism rituals : analysis of eye movement recognition of tourism images
Shi, Da
;
Shan, Yawen
;
Zhao, Zhiyue
;
Zhang, Shuhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012794076
Saved in:
8
Impact of travel motivation on tourist's attitude toward destination : evidence of mediating effect of destination image
Pereira, Vijay
;
Gupta, Jeevan Jyoti
;
Hussain, Shabir
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 946-971
Persistent link: https://www.econbiz.de/10013257070
Saved in:
9
Brand attachment, tour leader attachment, and behavioral intentions of tourists
Yen, Chang-Hua
;
Chen, Chien-Yu
;
Cheng, Jui-Chang
;
Teng, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
3
,
pp. 365-391
Persistent link: https://www.econbiz.de/10011900479
Saved in:
10
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->