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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The service industries journal"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Relationship marketing
USA
Consumer behaviour
785
Konsumentenverhalten
784
Beziehungsmarketing
155
Dienstleistungsqualität
144
Service quality
144
Customer satisfaction
143
Kundenzufriedenheit
143
Emotion
85
Hotel industry
78
Hotellerie
78
Brand management
75
Markenführung
75
Brand image
73
Markenimage
73
Gastronomie
66
Market research
66
Marktforschung
66
Restaurant industry
66
Internet marketing
58
Online-Marketing
58
Viral marketing
54
Virales Marketing
54
Advertising effects
50
Werbewirkung
50
Experiment
47
Online retailing
43
Online-Handel
43
Social Web
43
Social web
43
Präferenztheorie
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Theory of preferences
37
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34
Vertrauen
34
Beschwerdemanagement
32
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Kumar, V.
5
Lee, Seonjeong
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Baloglu, Seyhmus
3
Dewnarain, Senika
3
Han, Heesup
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Jin, Naehyun Paul
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Line, Nathaniel D.
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2
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2
Chi, Christina Geng-Qing
2
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2
Gijsbrechts, Els
2
Goh, Ben
2
Kim, Mi Ran
2
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2
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2
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2
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2
Yi, Youjae
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Abubakar, Binta
1
Addo, Prince Clement
1
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Journal of hospitality marketing & management
Journal of marketing research : JMR
The service industries journal
Journal of retailing and consumer services
613
Journal of business research : JBR
580
Working paper / National Bureau of Economic Research, Inc.
247
International journal of hospitality management
221
The journal of brand management : an international journal
214
The journal of product & brand management
214
Journal of consumer research : JCR ; an interdisciplinary bimonthly
178
Psychology & marketing
174
The journal of services marketing
131
Journal of the Academy of Marketing Science
117
Asia Pacific journal of marketing and logistics
111
European journal of marketing : EJM
97
International journal of consumer studies
90
Journal of fashion marketing and management
90
International journal of retail & distribution management
89
Journal of retailing
89
The journal of consumer marketing
89
Journal of marketing
88
Journal of travel and tourism marketing
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Cogent business & management
84
Journal of strategic marketing
83
International journal of contemporary hospitality management
81
The international review of retail, distribution and consumer research
77
Journal of international consumer marketing
75
Marketing intelligence & planning
72
Industrial marketing management : the international journal for industrial and high-tech firms
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
SpringerLink / Bücher
67
Marketing letters : a journal of research in marketing
66
Services marketing quarterly
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of service management
60
Journal of service research : JSR
58
International journal of electronic marketing and retailing : IJEMR
57
International journal of internet marketing and advertising : IJIMA
56
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ECONIS (ZBW)
205
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61
Antecedents of social capital and its impact on satisfaction and Loyalty
Kim, Mi Ran
;
Cichy, Ronald F.
;
Zhang, Lu
;
Yu, JungHee
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 263-284
Persistent link: https://www.econbiz.de/10012176613
Saved in:
62
Impact of experience on emotional well-being and loyalty
Baloglu, Seyhmus
;
Busser, James
;
Cain, Lisa
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 427-445
Persistent link: https://www.econbiz.de/10012176670
Saved in:
63
The consumer value-based brand citizenship behavior model : evidence from local and global coffee businesses
Kim, Soon-Ho
;
Kim, Min-Seong
;
Lee, Seonjeong
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 472-490
Persistent link: https://www.econbiz.de/10012176672
Saved in:
64
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
65
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
66
A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach
Huh, Chang
;
Lee, Myong Jae
;
Lee, Soojin
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10012176752
Saved in:
67
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
68
Cultural influences on B2B service quality-satisfaction-loyalty
Lee, Myungho
;
Kang, Mincheol
;
Kang, Ju Young
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 229-249
Persistent link: https://www.econbiz.de/10012203278
Saved in:
69
The impact of social cues on passengers' travel experience
Ittamalla, Rajesh
;
Kumar, Daruri Venkata Srinivas
- In:
The service industries journal
39
(
2019
)
3/4
,
pp. 299-318
Persistent link: https://www.econbiz.de/10012203294
Saved in:
70
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
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