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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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Beziehungsmarketing
Markenführung
Relationship marketing
200
Consumer behaviour
114
Konsumentenverhalten
114
Customer satisfaction
98
Kundenzufriedenheit
98
Dienstleistungsqualität
79
Service quality
79
Hotel industry
39
Hotellerie
39
Bank
38
Brand management
29
Brand image
24
Markenimage
24
Confidence
23
Vertrauen
23
Gastronomie
22
Restaurant industry
22
Personal banking
21
Privatkundengeschäft
21
Viral marketing
17
Virales Marketing
17
Beschwerdemanagement
15
Complaint management
15
customer loyalty
14
loyalty
14
Brand
13
Emotion
13
Markenartikel
13
Social Web
13
Social web
13
Gastgewerbe
12
Hospitality industry
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Customer loyalty
11
Electronic Banking
11
Electronic banking
11
Bankgeschäft
10
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198
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Article in journal
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200
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2
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English
200
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Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
O'Connor, Peter
3
Okumus, Fevzi
3
Al-Hawari, Mohd Ahmad
2
Amin, Muslim
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Bilgihan, Anil
2
Bowden, Jana
2
Brun, Isabelle
2
Busser, James A.
2
Eriksson, Kent
2
Gil Saura, Irene
2
Goh, Ben
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Hurley, Robert F.
2
Kim, Mi Ran
2
Kim, Min-Seong
2
Kim, Peter Beomcheol
2
Lim, Weng Marc
2
Prentice, Catherine
2
Qu, Hailin
2
Raab, Carola
2
Rajaobelina, Lova
2
Saleem, Muhammad Abid
2
Sekhon, Harjit
2
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Published in...
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Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
Journal of business research : JBR
644
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
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ECONIS (ZBW)
200
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71
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
72
Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
Saved in:
73
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
Saved in:
74
Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram
;
Sultan, Parves
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011707781
Saved in:
75
Influence of list of values on customer needs, satisfaction, and return intention in ethnic restaurants
Thienhirun, Supimmas
;
Chung, Sulin
- In:
Journal of hospitality marketing & management
26
(
2017
)
8
,
pp. 868-888
Persistent link: https://www.econbiz.de/10011784158
Saved in:
76
The impact of service failure and recovery on target and observing customers : a comparative study
Sharifi, Seyed Shahin
;
Palmeira, Mauricio
;
Ma, Junzhao
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
8
,
pp. 889-910
Persistent link: https://www.econbiz.de/10011784161
Saved in:
77
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
78
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
79
Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Berraies, Sarra
;
Yahia, Karim Ben
;
Hannachi, Mariem
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10011788307
Saved in:
80
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
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