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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Search: "Customer relationship management"
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Beziehungsmarketing
Markenführung
Relationship marketing
200
Consumer behaviour
114
Konsumentenverhalten
114
Customer satisfaction
98
Kundenzufriedenheit
98
Dienstleistungsqualität
79
Service quality
79
Hotel industry
39
Hotellerie
39
Bank
38
Brand management
29
Brand image
24
Markenimage
24
Confidence
23
Vertrauen
23
Gastronomie
22
Restaurant industry
22
Personal banking
21
Privatkundengeschäft
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Viral marketing
17
Virales Marketing
17
Beschwerdemanagement
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Complaint management
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customer loyalty
14
loyalty
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Brand
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Markenartikel
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Hospitality industry
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Mavondo, Felix
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Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
200
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191
Managing a hotel's image on TripAdvisor
O'Connor, Peter
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 754-772
Persistent link: https://www.econbiz.de/10008701700
Saved in:
192
The impact of virtual worlds on word-of-mouth : improving social networking and servicescape in the hospitality industry
Kim, Jungsun
;
Hardin, Andrew
- In:
Journal of hospitality marketing & management
19
(
2010
)
7
,
pp. 735-753
Persistent link: https://www.econbiz.de/10008701701
Saved in:
193
Are inertia and calculative commitment distinct constructs? : an empirical study in the financial services sector
Yanamandram, Venkata
;
White, Lesley
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
7
,
pp. 569-584
Persistent link: https://www.econbiz.de/10008738380
Saved in:
194
Customer switching behaviour in the Chinese retail banking industry
Clemes, Michael D.
;
Gan, Christopher
;
Zhang, Dongmei
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
7
,
pp. 519-546
Persistent link: https://www.econbiz.de/10008738386
Saved in:
195
Offline and online banking : where to draw the line when building trust in e-banking?
Yap, Kenneth B.
;
Wong, David H.
;
Loh, Claire
;
Bak, Randall
- In:
The international journal of bank marketing : IJBM
28
(
2010
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10003940926
Saved in:
196
Restaurant servicescape, service encounter, and perceived congruency on customers' emotions and satisfaction
Lin, Ingrid Y.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
19
(
2010
)
8
,
pp. 819-841
Persistent link: https://www.econbiz.de/10008749958
Saved in:
197
Assessing the web-based destination marketing activities : a relationship marketing perspective
Cobos, Liza M.
;
Wang, Youcheng
;
Okumus, Fevzi
- In:
Journal of hospitality marketing & management
18
(
2009
)
4
,
pp. 421-444
Persistent link: https://www.econbiz.de/10003862061
Saved in:
198
Factors influencing organizational responses to guest complaints : cases of Hong Kong and Northern Cyprus
Ekiz, Erdogan H.
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 539-573
Persistent link: https://www.econbiz.de/10003887182
Saved in:
199
Customer engagement : a framework for assessing customer-based-brand relationships ; the case of the restaurant industry
Bowden, Jana
- In:
Journal of hospitality marketing & management
18
(
2009
)
6
,
pp. 574-596
Persistent link: https://www.econbiz.de/10003887184
Saved in:
200
Recovery strategies for service failures: the case of restaurants
Silber, Ilan
;
Israeli, Aviad
;
Bustin, Adi
;
Zvi, Ofir Ben
- In:
Journal of hospitality marketing & management
18
(
2009
)
7
,
pp. 730-740
Persistent link: https://www.econbiz.de/10003893337
Saved in:
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