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~isPartOf:"Journal of information & knowledge management : JIKM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
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Search: subject_exact:"Soziale Internetplattform"
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Emotion
Social Web
179
Social web
179
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
71
Markenführung
71
Internet marketing
64
Online-Marketing
64
Brand image
48
Markenimage
48
Beziehungsmarketing
36
Relationship marketing
36
social media
36
Brand
33
Markenartikel
33
Social media
21
Knowledge management
18
Wissensmanagement
18
Customer integration
15
Kundenintegration
15
Viral marketing
15
Virales Marketing
15
Social network
13
Soziales Netzwerk
13
Knowledge transfer
11
Wissenstransfer
11
Coronavirus
9
Twitter
9
Brand loyalty
8
Markentreue
8
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Werbewirkung
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6
Corporate Social Responsibility
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Abbasi, Sajedeh
1
Azizi, Faezeh
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Bagherzadeh, Parsa
1
Bhalla, Ikshu
1
Brady, Mairead
1
Chakraverty, Shampa
1
Claffey, Ethel
1
D'Alessandro, Steven
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Fuxman, Leonora
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Ge, Shilun
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Hack-Polay, Dieu
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Hajiabadi, Mahdi
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Huertas, Assumpció
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1
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1
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Lee, Doo-hee
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Lee, Hyun Joung
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Lee, Jong-Ho
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Lozano-Monterrubio, Natalia
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Mahmoud, Ali B.
1
Mehmet, Mehmet Ibrahim
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Mohr, Iris
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Vahdat-Nejad, Hamed
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Journal of information & knowledge management : JIKM
Journal of marketing management : JMM ; journal of the Academy of Marketing
The journal of brand management : an international journal
Journal of business research : JBR
14
Journal of retailing and consumer services
14
Tourism management : research, policies, practice
12
The journal of product & brand management
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Technological forecasting & social change : an international journal
6
Journal of hospitality marketing & management
5
Journal of management information systems : JMIS
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International journal of consumer studies
4
MIS quarterly
4
Australasian marketing journal
3
Cogent business & management
3
Electronic commerce research
3
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
Journal of global information management
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
Decision support systems : DSS ; the international journal
2
European journal of marketing
2
Exploring the rise of fandom in contemporary consumer culture
2
Information systems research : ISR
2
Information technology & tourism
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research
2
International journal of technology marketing : IJTMkt
2
Journal of decision systems
2
Journal of electronic commerce research : JECR
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of hospitality and tourism insights
2
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ECONIS (ZBW)
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1
Extracting feelings of people regarding COVID-19 by social network mining
Vahdat-Nejad, Hamed
;
Salmani, Fatemeh
;
Hajiabadi, Mahdi
; …
- In:
Journal of information & knowledge management : JIKM
21
(
2022
)
1
,
pp. 2240008-1-2240008-16
Persistent link: https://www.econbiz.de/10013269832
Saved in:
2
Research on the influence of social media emotion on information behaviour in information security events
Wu, Qiuyao
;
Yin, Jun
;
Ge, Shilun
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014494705
Saved in:
3
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
4
More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim
;
D'Alessandro, Steven
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
Saved in:
5
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
6
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel
;
Jiménez-Castillo, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
Saved in:
7
TwitSenti : a real-time Twitter sentiment analysis and visualization framework
Murthy, Jamuna S.
;
Siddesh, G. M.
;
Srinivasa, K. G.
- In:
Journal of information & knowledge management : JIKM
18
(
2019
)
2
,
pp. 1950013-1-1950013-26
Persistent link: https://www.econbiz.de/10012109470
Saved in:
8
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
Saved in:
9
YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
Huertas, Assumpció
;
Míguez-González, María Isabel
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10011708538
Saved in:
10
Emotion-location mapping and analysis using twitter
Chakraverty, Shampa
;
Sharma, Srishti
;
Bhalla, Ikshu
- In:
Journal of information & knowledge management : JIKM
14
(
2015
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011450699
Saved in:
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