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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Virales Marketing"
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Virales Marketing
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Agnihotri, Arpita
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Bhattacharya, Saurabh
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Burton, Jamie
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Camilleri, Adrian R.
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Chiou, Jyh-shen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing management : MM
Journal of the Academy of Marketing Science
Psychology & marketing
Journal of business research : JBR
10
Information systems research : ISR
5
International journal of hospitality management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
ERIM report series research in management
2
Electronic commerce research
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business economics and management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of retailing and consumer services
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Electronic commerce research and applications
1
European journal of marketing
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Handbook on cross-cultural marketing
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Information systems and e-business management : ISeB
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International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
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International journal of management and marketing research : IJMMR
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International journal of services technology and management
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of agricultural & food industrial organization
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Journal of behavioral decision making
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
9
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1
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9
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9
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1
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
2
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
3
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
4
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
5
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
6
How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
Saved in:
7
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
8
Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar
;
Krishnan, H. Shanker
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
Saved in:
9
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
Saved in:
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