//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele"
~subject:"Online consumer behavior"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online consumer behavior
Internet marketing
245
Online-Marketing
245
Consumer behaviour
146
Konsumentenverhalten
146
Social Web
127
Social web
127
Advertising effects
63
Werbewirkung
63
Brand management
58
Markenführung
58
Beziehungsmarketing
56
Relationship marketing
56
Viral marketing
56
Virales Marketing
56
Online retailing
43
Online-Handel
43
Advertising
39
Brand image
38
Markenimage
38
Werbung
37
Social media
33
Social media marketing
32
E-commerce
29
Electronic Commerce
29
Marketing management
27
Marketingmanagement
27
Internet
21
Facebook
20
Mobile communications
18
Mobilkommunikation
18
USA
17
United States
17
Brand
15
Mobile marketing
15
Target group
15
Zielgruppe
15
Markenartikel
13
Mobile Marketing
13
Social network
13
Soziales Netzwerk
13
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Labrecque, Lauren I.
2
Altobello, Suzanne A.
1
Balsubramanian, Siva K.
1
Barger, Victor A.
1
Boostrom, Robert
1
Coker, Kesha K.
1
Cummins, Shannon
1
Esche, Jonas vor dem
1
Garza, Ricardo
1
Hofacker, Charles F.
1
Izogo, Ernest Emeka
1
Lee, Hyun-hwa
1
Lopez, Alberto
1
Ma, Yoon Jin
1
Mathwick, Charla
1
Mpinganjira, Mercy
1
Nill, Alexander F.
1
Novak, Thomas P.
1
Paltier, James W.
1
Payne, Elizabeth Manser
1
Peltier, James
1
Schibrowsky, John A.
1
Smith, Denise S.
1
Summey, John H.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
1
Electronic commerce research and applications
1
EuroMed journal of business
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of the Academy of Marketing Science
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
3
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
4
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
5
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
6
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
7
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
8
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
9
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->