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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Social web
Marketing management
23
Marketingmanagement
23
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Relationship marketing
6
E-commerce
5
Electronic Commerce
5
Distribution channel
4
Mobile communications
4
Mobilkommunikation
4
Vertriebsweg
4
Advertising effects
3
Einzelhandel
3
Retail trade
3
Synergy
3
Werbewirkung
3
Advertising
2
Bibliometrics
2
Bibliometrie
2
Customer value
2
Direct marketing
2
Direktmarketing
2
Internet
2
Kundenwert
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile marketing
2
Multichannel marketing
2
Online retailing
2
Online-Handel
2
Social Web
2
Synergie
2
Target group
2
Virtual reality
2
Virtuelle Realität
2
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Article
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Article in journal
Bibliography included
Case study
Hochschulschrift
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Bacile, Todd J.
1
Bonfrer, Andre
1
Chang, Chun-Wei
1
Dalla Pozza, Ilaria
1
Drèze, Xavier
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Kim, Hyun Gon
1
Krafft, Manfred
1
Kumar, V.
1
Malthouse, Edward C.
1
McAlister, Leigh
1
Petersen, J. Andrew
1
Shah, Denish
1
Spann, Martin
1
Swilley, Esther
1
Valck, Kristine de
1
Venkatesan, Rajkumar
1
Verhoef, Peter C.
1
Wang, Zhan
1
Yadav, Manjit S.
1
Ye, Christine
1
Zhang, Jonathan Z.
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
57
The journal of business & industrial marketing
36
Journal of strategic marketing
31
Journal of retailing and consumer services
24
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Business horizons
19
International journal of internet marketing and advertising : IJIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing management : MM
16
Journal of marketing
14
Journal of marketing communications
14
Cogent business & management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of retailing
11
The journal of product & brand management
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
The marketing review
10
Asia Pacific journal of marketing and logistics
9
International review on public and non-profit marketing
9
Journal of business-to-business marketing
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
European research studies
7
Gabler Edition Wissenschaft
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing for higher education
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of applied business research
7
International journal of advertising : the review of marketing communications
6
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
2
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
3
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
4
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
6
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
7
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
Saved in:
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