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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
~subject:"Mobilkommunikation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Mobilkommunikation
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
31
Advertising effects
28
Werbewirkung
28
E-commerce
27
Electronic Commerce
27
Social media
24
Brand
17
Markenartikel
17
Advertising
15
Werbung
14
Data protection
12
Datenschutz
12
Mobile communications
12
Customer satisfaction
11
Kundenzufriedenheit
11
Marketing management
11
Marketingmanagement
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USA
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United States
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Einzelhandel
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Internet
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Aufsatz in Zeitschrift
Reprint
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54
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English
54
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Shankar, Venkatesh
3
Verhoef, Peter C.
3
Bacile, Todd J.
2
Chu, Junhong
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Pagani, Margherita
2
VanMeter, Rebecca A.
2
Verlegh, Peeter
2
Abhishek, Vibhanshu
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Arce-Urriza, Marta
1
Ashraf, Abdul R.
1
Bart, Yakov
1
Barwitz, Niklas
1
Bascoul, Ganae͏̈l
1
Betancourt, Roger R.
1
Bijmolt, Tammo H. A.
1
Boehm, Martin
1
Bohlmann, Jonathan D.
1
Bonfrer, Andre
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Breugelmans, Els
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Cebollada-Calvo, José-Javier
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Chang, Chun-Wei
1
Chintagunta, Pradeep K.
1
Chiu, Hung-chang
1
Chocarro, Raquel
1
Choi, Jeonghye
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
498
Journal of business research : JBR
372
International journal of hospitality management
172
The journal of services marketing
121
The journal of product & brand management
98
Journal of the Academy of Marketing Science
86
The journal of brand management : an international journal
83
Cogent business & management
82
Journal of hospitality marketing & management
78
Psychology & marketing
77
Asia Pacific journal of marketing and logistics
76
International journal of contemporary hospitality management
74
Journal of travel and tourism marketing
70
Journal of strategic marketing
69
The service industries journal
69
Journal of retailing
68
Industrial marketing management : the international journal for industrial and high-tech firms
58
The international review of retail, distribution and consumer research
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of marketing
56
International journal of retail & distribution management
55
Journal of service management
55
European journal of marketing : EJM
54
Marketing intelligence & planning
54
International journal of internet marketing and advertising : IJIMA
53
Services marketing quarterly
53
Journal of service research : JSR
49
Technological forecasting & social change : an international journal
49
Tourism management : research, policies, practice
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Service business
44
The international journal of bank marketing : IJBM
44
International journal of electronic marketing and retailing : IJEMR
43
International journal of retail and distribution management
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Telecommunications policy : the international journal of digital economy, data sciences and new media
39
Journal of promotion management : innovations in planning and applied research
38
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ECONIS (ZBW)
54
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
9
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
10
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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