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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Marketing management
23
Marketingmanagement
23
Konsumentenverhalten
11
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
6
Relationship marketing
6
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5
Electronic Commerce
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Mobilkommunikation
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Vertriebsweg
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Advertising effects
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Bacile, Todd J.
1
Backhaus, Klaus
1
Blechschmidt, Boris
1
Bonfrer, Andre
1
Chang, Chun-Wei
1
Drèze, Xavier
1
Eisenbeiß, Maik
1
Freund, Philipp Alexander
1
Gao, Tao Tony
1
Gensler, Sonja
1
Giuffredi-Kähr, Andrea
1
Haghirian, Parissa
1
Hennig-Thurau, Thorsten
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Hoffman, Donna L.
1
Jin, Seung-A Annie
1
Liu, Chia-Ling
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Malär, Lucia
1
Neslin, Scott A.
1
Pauwels, Koen
1
Petrova, Alisa
1
Pezderka, Noemi
1
Reimer, Kerstin
1
Rohm, Andrew J.
1
Rutz, Oliver J.
1
Sinkovics, Rudolf R.
1
Spann, Martin
1
Sultan, Fareena
1
Swilley, Esther
1
Valck, Kristine de
1
Verhoef, Peter C.
1
Yadav, Manjit S.
1
Ye, Christine
1
Zhang, Jonathan Z.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
11
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
4
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
5
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
6
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
7
Determinants of consumer perceptions toward mobile advertising : a comparison between Japan and Austria
Liu, Chia-Ling
;
Sinkovics, Rudolf R.
;
Pezderka, Noemi
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10009490139
Saved in:
8
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
9
The roles of modality richness and involvement in shopping behavior in 3D virtual stores
Jin, Seung-A Annie
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003873390
Saved in:
10
Factors influencing consumer acceptance of mobile marketing: a two-country study of youth markets
Sultan, Fareena
;
Rohm, Andrew J.
;
Gao, Tao Tony
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003893290
Saved in:
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