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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
~subject:"Theory"
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Search: subject_exact:"Brand management"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Theory
Brand management
44
Markenführung
44
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
30
Social Web
29
Social web
29
Internet marketing
28
Online-Marketing
28
Brand
19
Markenartikel
19
Beziehungsmarketing
17
Relationship marketing
17
Social media
15
Advertising effects
9
Werbewirkung
9
Viral marketing
6
Virales Marketing
6
Brand community
5
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand attitude
3
Brand equity
3
Brand loyalty
3
Confidence
3
Markentreue
3
Online retailing
3
Online-Handel
3
Social relations
3
Soziale Beziehungen
3
Vertrauen
3
social media
3
Advertising
2
Betriebliche Wertschöpfung
2
Brand engagement
2
Brand trust
2
Branding
2
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Gensler, Sonja
2
Hollebeek, Linda D.
2
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
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Bermejo-Berros, Jesús
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1
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1
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1
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1
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1
Chen, Qimei
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
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1
Dantas, Danilo C.
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eigenraam, Anniek W.
1
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1
Erz, Antonia
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Hamilton, Mitchell
1
He, Yi
1
Ilhan, Behice Ece
1
Jiang, Lan
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
335
The journal of product & brand management
281
The journal of brand management : an international journal
272
Journal of retailing and consumer services
165
SpringerLink / Bücher
82
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
70
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of international consumer marketing
49
Marketing letters : a journal of research in marketing
48
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Journal of the Academy of Marketing Science
41
International journal of consumer studies
40
Tourism management : research, policies, practice
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of marketing management : MM
35
Innovatives Markenmanagement
34
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
28
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
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1
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
2
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
3
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
6
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
7
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
8
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
9
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
Saved in:
10
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
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