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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenartikel
Markenführung
Werbung
Advertising effects
49
Werbewirkung
49
Internet marketing
34
Online-Marketing
34
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
23
Brand image
10
Markenimage
10
Brand management
9
Social Web
9
Social web
9
Viral marketing
9
Virales Marketing
9
Experiment
6
Beziehungsmarketing
5
Brand
5
Computerspiel
5
Fernsehwerbung
5
Relationship marketing
5
Target group
5
Television advertising
5
Video game
5
Zielgruppe
5
Brand attitude
4
Children
4
Kinder
4
Sponsoring
4
Sponsorship
4
Corporate disclosure
3
Data protection
3
Datenschutz
3
Facebook
3
Game theory
3
Influencer marketing
3
Marketing management
3
Marketingmanagement
3
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29
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Hayes, Jameson L.
2
Hudders, Liselot
2
Reijmersdal, Eva A. van
2
Rozendaal, Esther
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Ballings, Michel
1
Bang, Hye Jin
1
Bell, Raoul
1
Bellman, Steven
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Bharadwaj, Neeraj
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Buchner, Axel
1
Buijzen, Moniek
1
Byun, Kyung-Ah
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Cheng, T. C. E.
1
Choi, Dongwon
1
Chu, Junhong
1
Cruz, Ryan E.
1
De Jans, Steffi
1
Ertimur, Burc̜ak
1
Evans, Nathaniel J.
1
Fisher, Dan
1
Fung, Richard Y. K.
1
Ghosh, Tathagata
1
Gilly, Mary C.
1
Goh, Khim Yong
1
Goic, Marcel
1
Grisby, Jamie L.
1
Hanssens, Dominique M.
1
Harms, Bianca
1
Hoeck, Lena
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
176
International journal of advertising : the quarterly review of marketing communications
137
Journal of business research : JBR
137
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
112
Journal of advertising research
106
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
46
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
33
Health marketing quarterly
31
Marketing : ZFP ; journal of research and management
30
Marketing letters : a journal of research in marketing
30
SpringerLink / Bücher
30
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of global marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
29
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29
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
4
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
Saved in:
7
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
8
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
9
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
10
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
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