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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Mobile communications
24
Mobilkommunikation
24
Internet marketing
14
Online-Marketing
14
Mobile marketing
13
Consumer behaviour
12
Konsumentenverhalten
12
Mobile Marketing
12
Beziehungsmarketing
7
Mobile Business
7
Mobile business
7
Relationship marketing
7
Mobile Anwendung
5
Mobile application
5
Mobile phone
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Mobiltelefon
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Advertising
4
Data protection
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Datenschutz
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Marketing management
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Marketingmanagement
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Werbung
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Advertising effects
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Mobile advertising
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Werbewirkung
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Arbeitsmobilität
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Brand image
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Brand management
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Computerspiel
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Game theory
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Innovation adoption
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Innovationsakzeptanz
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Labour mobility
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Markenführung
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Markenimage
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Mobile promotions
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Mobility
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Mobilität
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Omnichannel
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Shankar, Venkatesh
5
Verhoef, Peter C.
3
Andrews, Michelle
2
Bart, Yakov
2
Spann, Martin
2
Abhishek, Vibhanshu
1
Aksoy, Lerzan
1
Aksoy, Pelin
1
Arden, Christine M.
1
Bacile, Todd J.
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Buoye, Alexander
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Cheng, T. C. E.
1
Choi, Jeonghye
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Chu, Junhong
1
Datta, Hannes
1
Donaldson, Jeff
1
Fong, Nathan M.
1
Fung, Richard Y. K.
1
Gao, Tao Tony
1
Goehring, Jody
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Goh, Khim Yong
1
Grewal, Dhruv
1
Heumann, Christian
1
Hofacker, Charles
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
Holland, Stephen
1
Hong, Zhao
1
Hu, Mantian
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Hui, Sam
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Kannan, P. K.
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Keiningham, Timothy
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Kim, Jeeyeon
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Kim, Mingyung
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Kleijnen, Mirella
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Krafft, Manfred
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Kurtz, Oliver Tuna
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Lachner, Michael
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Lam, Shun Yin
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Langer, Paul F.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Telecommunications policy : the international journal of digital economy, data sciences and new media
282
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
International journal of business information systems : IJBIS
33
SpringerLink / Bücher
31
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
22
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Tourism management : research, policies, practice
20
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Electronic commerce research
16
Industrial Management & Data Systems
16
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
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ECONIS (ZBW)
24
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1
This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin
;
Lachner, Michael
;
Heumann, Christian
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 11-24
Persistent link: https://www.econbiz.de/10012592150
Saved in:
4
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
5
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
6
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
7
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
8
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
9
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
10
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
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