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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
CESifo working papers
16
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
Finance research letters
9
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
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1
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
2
Brand attitudes and search engine queries
Dotson, Jeffrey P.
;
Fan, Ruixue Rachel
;
Feit, Elea McDonnell
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011658366
Saved in:
3
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
4
Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Goh, Khim Yong
;
Chu, Junhong
;
Wu, Jing
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011292341
Saved in:
5
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
6
Return on quality improvements in search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
Saved in:
7
A strategic perspective on search engines : thought candies for practitioners and researchers
Rangaswamy, Arvind
;
Giles, C. Lee
;
Seres, Silvija
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10003833061
Saved in:
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