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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~subject:"Emerging economies"
~subject:"Internationaler Markteintritt"
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Search: subject_exact:"Internationales Marketing"
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Emerging economies
Internationaler Markteintritt
International marketing
156
Internationales Marketing
156
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
38
Markenführung
38
Brand image
28
Markenimage
28
Globalisierung
26
Globalization
26
Multinationales Unternehmen
23
Transnational corporation
23
Marketing management
19
Marketingmanagement
19
Welt
19
World
19
Cultural identity
18
Kulturelle Identität
18
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Schwellenländer
15
Unternehmenserfolg
15
China
13
Designation of origin
13
Herkunftsbezeichnung
13
Brand
12
Markenartikel
12
USA
12
United States
12
global brands
11
Internet marketing
10
Online-Marketing
10
international marketing
10
International market entry
9
Export sector
8
Exportwirtschaft
8
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11
Free
1
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Article
22
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
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Guo, Xiaoling
2
Adekambi, Souleïmane A.
1
Agnihotri, Arpita
1
Ahi, Ali
1
Alarcón-del-Amo, María-del-Carmen
1
Alden, Dana
1
Asiati, Diah Isnaini
1
Bai, Xuan
1
Baronchelli, Gianpaolo
1
Bhattacharya, Saurabh
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Cheng, Zhang
1
Chetty, Sylvie K.
1
Chirapanda, Suthawan
1
Coulter, Robin A.
1
Deligonul, Seyda
1
Dimitrova, Boryana V.
1
Dow, Douglas
1
Du, Yunzhou
1
Fong, Cher Min
1
Griffith, David A.
1
Heinberg, Martin
1
Ingenbleek, Paul T. M.
1
Jin, Jason Lu
1
Ju, Min
1
Karami, Masoud
1
Kardes, Ilke
1
Karjaluoto, Heikki
1
Kaufmann, Lutz
1
Kelley, James B.
1
Kuivalainen, Olli
1
Larimo, Jorma
1
Lee, Chun-ling
1
Lee, Julie A.
1
Li, Julie Juan
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Maas, Peter
1
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Published in...
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Journal of international consumer marketing
Journal of international marketing
International marketing review
26
International business review : the official journal of the European International Business Academy
15
Journal of business research : JBR
13
Journal of global marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of emerging markets
7
SpringerLink / Bücher
7
European journal of international management : EJIM
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
Journal of East-West business
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of world business : JWB
5
Advances in international marketing
4
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
4
Harvard business review : HBR
4
International marketing in the fast changing world
4
Journal of strategic marketing
4
The journal of product & brand management
4
Edward Elgar E-Book Archive
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 5
3
Handbook of research in international marketing
3
International journal of export marketing
3
International journal of management and economics
3
Internationalisierung von Vertrieb und Handel
3
Journal of international management
3
Journal of marketing
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of brand management : an international journal
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Contributions to Economics
2
Effects of globalization on the firm
2
Entrepreneurial business and economics review : EBER
2
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ECONIS (ZBW)
22
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
6
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
Saved in:
7
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
8
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
9
Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries
Chetty, Sylvie K.
;
Karami, Masoud
;
Martín Martín, Oscar
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 70-93
Persistent link: https://www.econbiz.de/10011924487
Saved in:
10
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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