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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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USA
International marketing
156
Internationales Marketing
156
Consumer behaviour
63
Konsumentenverhalten
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Brand management
38
Markenführung
38
Brand image
28
Markenimage
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Taylor, Charles Raymond
2
Bandyopadhyay, Subir
1
Becker-Olsen, Karen L.
1
Cannon, Joseph P.
1
Coulter, Robin A.
1
Diamantopoulos, Adamantios
1
Dimofte, Claudiu V.
1
Doberer, Eva
1
Farley, John U.
1
Guzman, Francisco
1
Hill, Ronald Paul
1
Homburg, Christian
1
Johansson, Johny K.
1
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Krohmer, Harley
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Kumar, V.
1
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1
Mady, Tarek T.
1
Motley, Carol M.
1
Mueller, Barbara
1
Okazaki, Shintaro
1
Paswan, Audesh K.
1
Perry, Vanessa G.
1
Price, Linda L.
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Ramaseshan, B.
1
Rice, Gillian
1
Ring, Amata
1
Ronkainen, Ilkka A.
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Schlegelmilch, Bodo B.
1
Strizhakova, Yuliya
1
Sunder, Sarang
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Journal of international consumer marketing
Journal of international marketing
Journal of global marketing
19
Journal of business research : JBR
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
International marketing review
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of teaching in international business
3
Journal of the Academy of Marketing Science
3
Advances in international marketing
2
American journal of agricultural economics
2
European journal of marketing : EJM
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
Journal of advertising research
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
The journal of consumer marketing
2
World competition : law and economics review
2
Advances in business marketing : a research annual
1
Advances in strategic management : a research annual
1
Agrárgazdasági Kutató Intézet
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Asian and Pacific migration journal : APMJ
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Asian economies
1
Best papers proceedings
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Business and economic history : journal of the Business History Conference
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Business horizons
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Business insights
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Corporate reputation review : an international journal
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Current politics and economics of Japan
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
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Economia internazionale
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ECONIS (ZBW)
12
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1
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
2
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
3
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
4
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
5
Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
Saved in:
6
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
7
Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.
;
Motley, Carol M.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10003986204
Saved in:
8
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
9
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
10
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
Saved in:
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