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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Internationales Marketing"
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International marketing
156
Internationales Marketing
156
Consumer behaviour
63
Konsumentenverhalten
63
Brand management
38
Markenführung
38
Brand image
28
Markenimage
28
Globalisierung
26
Globalization
26
Multinationales Unternehmen
23
Transnational corporation
23
Marketing management
19
Marketingmanagement
19
Welt
19
World
19
Cultural identity
18
Kulturelle Identität
18
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Emerging economies
15
Firm performance
15
Schwellenländer
15
Unternehmenserfolg
15
China
13
Designation of origin
13
Herkunftsbezeichnung
13
Brand
12
Markenartikel
12
USA
12
United States
12
global brands
11
Internet marketing
10
Online-Marketing
10
international marketing
10
International market entry
9
Internationaler Markteintritt
9
Export sector
8
Exportwirtschaft
8
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Article
152
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4
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Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
155
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
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1
Graue Literatur
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Language
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English
156
Author
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Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Huff, Lenard C.
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Manrai, Ajay K.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Tsai, Wanhsiu Sunny
2
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Published in...
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Journal of international consumer marketing
Journal of international marketing
International marketing review
128
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Business history
8
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ECONIS (ZBW)
156
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151
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
152
Special issue on branding in the global marketplace
2008
Persistent link: https://www.econbiz.de/10003813596
Saved in:
153
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei
;
Zou, Shaoming
;
Taylor, Charles Raymond
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
Saved in:
154
The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
Saved in:
155
International standardization of channel management and its behavioral and performance outcomes
Shoham, Aviv
;
Makovec Brencic, Maja
;
Virant, Vesna
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 120-151
Persistent link: https://www.econbiz.de/10003735802
Saved in:
156
Consumer world-mindedness, social-mindedness, and store image
Nijssen, E. J.
;
Douglas, Susan P.
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 84-107
Persistent link: https://www.econbiz.de/10003766136
Saved in:
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