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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"trust"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Emotion
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Markenimage
trust
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Brand image
3
Brand management
3
India
3
Indien
3
Malaysia
3
Markenführung
3
relationship marketing
3
Brand
2
Confidence
2
Dienstleistungsqualität
2
Ghana
2
Lieferantenmanagement
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Service quality
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
uncertainty avoidance
2
Arbeitszufriedenheit
1
Bankgeschäft
1
Banking services
1
Bekleidung
1
Bekleidungsindustrie
1
Beschwerdemanagement
1
Brand experience
1
Brand relationship orientation
1
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8
Free
1
Type of publication
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Article
13
Type of publication (narrower categories)
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
Author
All
Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Fazli-Salehi, Reza
5
Torres, Ivonne M.
5
Zúñiga, Miguel Ángel
5
Aiken, K. Damon
3
Xue, Fei
3
Alarcón-del-Amo, María-del-Carmen
2
Arora, Amit
2
Arora, Anshu
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Han, Min Chung
2
Ho, Han Chiang
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Kang, Inwon
2
Klein, Andreas
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Mokhtar, Sany Sanuri Mohd
2
Ndubisi, Nelson Oly
2
Parks-Yancy, Rochelle
2
Petrescu, Maria
2
Phau, Ian
2
Prendergast, Gerard P.
2
Safari, Aswo
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Silva, Dirceu da
2
Singh, Gurmeet
2
Sohail, M. Sadiq
2
Svensson, Göran
2
Trivedi, Jay
2
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Published in...
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Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
Marketing intelligence & planning
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
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Source
All
ECONIS (ZBW)
13
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13
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
5
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
6
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
9
Response to personalized
marketing
communication : an empirical investigation comparing users and non users of surrogate shoppers
Arora, Sonia
;
Bawa, Anupam
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10013178091
Saved in:
10
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Saved in:
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