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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"MSI reports : working paper series"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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USA
Consumer behaviour
141
Konsumentenverhalten
141
Brand management
136
Markenführung
136
Brand image
127
Markenimage
127
Brand
60
Markenartikel
60
Designation of origin
29
Herkunftsbezeichnung
29
United States
20
Advertising effects
19
Werbewirkung
19
International marketing
17
Internationales Marketing
17
Market research
17
Marktforschung
17
Luxury goods
16
Luxusgüter
16
Beziehungsmarketing
14
Relationship marketing
14
Perception
12
Personality psychology
12
Persönlichkeitspsychologie
12
Social Web
12
Social web
12
Wahrnehmung
12
China
11
Experiment
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Rules of origin
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Ursprungsregeln
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Brand extension
10
Cultural identity
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Kulturelle Identität
10
Markentransfer
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Marketing management
10
Marketingmanagement
10
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10
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Article in journal
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English
20
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Abalkhail, Tagreed Saleh
1
Agarwal, Manoj Kumar
1
Bucklin, Randolph E.
1
Calantone, Roger J.
1
Chernev, Alexander
1
Dahlhoff, Denise
1
Fournier, Susan
1
Gal, David
1
Godwin, Lynn
1
Heitmann, Mark
1
Hoegg, Joandrea
1
Hsu, Liwu
1
Huddleston, Patricia
1
John, Deborah Roedder
1
Kim, Youn-kyung
1
Koo, Wanmo
1
Lee, Wai Jin
1
Lehmann, Donald R.
1
Lewis, Michael V.
1
Lovett, Mitchell J.
1
Mady, Tarek T.
1
Morgan, Neil A.
1
Motsi, Terence
1
Neslin, Scott A.
1
Ng, Sharon
1
Opoku, Robert A.
1
Park, Ji Eun
1
Park, Ji Kyung
1
Pauwels, Koen
1
Peres, Renana
1
Phau, Ian
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Roy, Rajat
1
Shachar, Ron
1
Shugan, Steven M.
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Slotegraaf, Rebecca J.
1
Sohail, M. Sadiq
1
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Journal of international consumer marketing
Journal of marketing research : JMR
MSI reports : working paper series
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
20
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1
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
2
The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
3
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
4
National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence
;
Park, Ji Eun
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
Saved in:
5
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
6
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
7
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
9
Impacts of store environmental cues on store love and loyalty : single-brand apparel retailers
Koo, Wanmo
;
Kim, Youn-kyung
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 94-106
Persistent link: https://www.econbiz.de/10009737341
Saved in:
10
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
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