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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Luxury goods"
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Luxury goods
Consumer behaviour
1,017
Konsumentenverhalten
1,017
Brand management
360
Markenführung
360
Brand image
316
Markenimage
316
Brand
233
Markenartikel
231
Beziehungsmarketing
120
Relationship marketing
120
Advertising effects
85
Werbewirkung
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Luxusgüter
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Präferenztheorie
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Phau, Ian
5
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Atwal, Glyn
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Gabrielli, Veronica
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Grappi, Silvia
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Hur, Songyee
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Michaut-Denizeau, Anne
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Nguyen Thi Cam Le
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Vo Thi Quy
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1
Amaral, Nelson Borges
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Arora, Anshu
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Journal of international consumer marketing
Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of business research : JBR
142
Journal of retailing and consumer services
78
Journal of fashion marketing and management
44
The journal of product & brand management
35
International journal of hospitality management
27
Psychology & marketing
25
Journal of global fashion marketing : JGfM
20
International marketing review
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of retail & distribution management
16
Asia Pacific journal of marketing and logistics
15
Journal of travel and tourism marketing
14
International journal of consumer studies
13
The Oxford handbook of luxury business
13
Marketing intelligence & planning
12
Luxury marketing : a challenge for theory and practice
11
Journal of consumer behaviour
10
Journal of revenue and pricing management
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Cogent business & management
8
European journal of marketing
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Young consumers : insight and ideas for responsible marketers
7
International journal of business and globalisation : IJBG
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of retailing
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Strategic change
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ECONIS (ZBW)
75
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75
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
4
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
5
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
6
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
7
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
8
Effects of luxury perceptions on purchase intention of high-tech products
Ho, Sean Chih-Hsiang
;
Yeh, Ying-Jung Yvonne
;
Lin, Tom M. Y.
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10013167319
Saved in:
9
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
10
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
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