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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Consumer behaviour
655
Konsumentenverhalten
655
Brand image
99
Markenimage
99
Markenführung
86
Market research
65
Marktforschung
65
Advertising effects
59
Werbewirkung
59
Cultural identity
49
Kulturelle Identität
49
Experiment
48
USA
46
United States
46
Designation of origin
43
Herkunftsbezeichnung
43
Brand
42
China
42
Internet marketing
42
Markenartikel
42
Online-Marketing
42
Präferenztheorie
40
Theory of preferences
40
Beziehungsmarketing
37
Relationship marketing
37
Advertising
36
Werbung
36
Emotion
35
Online retailing
35
Online-Handel
35
National culture
33
Nationalkultur
33
Social Web
32
Social web
32
Comparison
30
Vergleich
30
Cognition
29
Kognition
29
Perception
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Article
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86
Aufsatz in Zeitschrift
86
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English
86
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Arora, Amit
2
Arora, Anshu
2
Batra, Rajeev
2
Fazli-Salehi, Reza
2
Feinberg, Fred M.
2
Kang, Inwon
2
Koo, Jakyung
2
Kumar, V.
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wedel, Michel
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Amaldoss, Wilfred
1
Anand, Sandip
1
Andrews, Lynda
1
Aribarg, Anocha
1
Arnita, Devi
1
Arora, Neeraj
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bacouël-Jentjens, Sabine
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Banerjee, Shubhomoy
1
Baumgartner, Hans
1
Bettman, James R.
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boksem, Maarten
1
Boyle, Peter J.
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Journal of international consumer marketing
Journal of marketing research : JMR
Journal of business research : JBR
391
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
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11
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
12
Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Caskey, D'Arcy
;
Warden, Clyde A.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013361572
Saved in:
13
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
14
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
15
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
16
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
17
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
18
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
19
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
20
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
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