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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Bang, Nguyen"
~person:"Fazli-Salehi, Reza"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Wiedmann, Klaus-Peter"
~person:"Xun, Jiyao"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Beziehungsmarketing
Brand management
Clothing
Kundenzufriedenheit
Social web
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
15
Markenführung
14
Brand image
12
Markenimage
12
Brand
7
Customer satisfaction
7
Markenartikel
7
Marketing management
5
Marketingmanagement
5
Dienstleistungsqualität
4
Service quality
4
Ghana
3
India
3
Indien
3
Luxury goods
3
Luxusgüter
3
Malaysia
3
Social Web
3
Advertising
2
Advertising effects
2
Bekleidung
2
Brand architecture
2
Brand loyalty
2
Corporate reputation
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Firmenimage
2
Internet marketing
2
Kundenwert
2
Lieferantenmanagement
2
Markenarchitektur
2
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12
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Article
25
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Article in journal
25
Aufsatz in Zeitschrift
25
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English
25
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Bang, Nguyen
Fazli-Salehi, Reza
Khare, Arpita
Malhotra, Naresh K.
Wiedmann, Klaus-Peter
Xun, Jiyao
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
Kernstock, Joachim
6
Miller, Dale
6
Burghausen, Mario
5
Gil Saura, Irene
5
Grace, Debra
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Phau, Ian
5
Piehler, Rico
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Davies, Mark A. P.
4
Fetscherin, Marc
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Melewar, T. C.
4
Podnar, Klement
4
Pérez, Andrea
4
Sung, Yongjun
4
Torres, Ivonne M.
4
Urde, Mats
4
Valette-Florence, Pierre
4
Zarantonello, Lia
4
Zúñiga, Miguel Ángel
4
Abimbola, Temi
3
Berenguer Contrí, Gloria
3
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Published in...
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Journal of international consumer marketing
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
The journal of brand management : an international journal
Schriftenreihe Marketing, Management
23
Journal of business research : JBR
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
The marketing review
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
International studies of management and organization
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Schriftenreihe Marketing Management
4
Asia-Pacific journal of business administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing : ZFP ; journal of research and management
3
Psychology & marketing
3
Corporate reputation review : an international journal
2
Die Betriebswirtschaft : DBW
2
Electronic markets : the international journal on networked business
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of Indian culture and business management
2
International journal of consumer studies
2
International journal of electronic customer relationship management : IJECRM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer marketing
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of retailing and consumer services
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Zeitschrift für Energiewirtschaft : ZfE
2
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Source
All
ECONIS (ZBW)
25
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25
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date (oldest first)
1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
4
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
5
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
6
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
7
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
8
Are you providing the "right" customer experience? : the case of Banca Popolare di Bari
Klaus, Philipp
;
Gorgoglione, Michele
;
Buonamassa, Daniela
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
7
,
pp. 506-528
Persistent link: https://www.econbiz.de/10010200806
Saved in:
9
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
10
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
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