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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
Consumer behaviour
711
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Markenartikel
200
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
65
Online-Marketing
65
Luxury goods
59
Luxusgüter
59
Designation of origin
56
Herkunftsbezeichnung
56
Advertising effects
54
Werbewirkung
54
China
50
USA
50
Cultural identity
49
United States
49
Kulturelle Identität
48
Emotion
42
Online retailing
40
Online-Handel
40
Viral marketing
39
Virales Marketing
39
Brand loyalty
36
National culture
35
Nationalkultur
35
Preismanagement
33
Pricing strategy
33
India
32
Indien
32
Personality psychology
32
Persönlichkeitspsychologie
32
Advertising
31
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Article
201
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1
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Article in journal
Aufsatz in Zeitschrift
202
Collection of articles of several authors
1
Sammelwerk
1
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English
202
Author
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Fetscherin, Marc
5
Guzman, Francisco
5
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fazli-Salehi, Reza
2
Grappi, Silvia
2
Hegner, Sabrina
2
Leingpibul, Thaweephan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Maehle, Natalia
2
Odoom, Raphael
2
Phau, Ian
2
Pinto, Diego Costa
2
Roy, Rajat
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Torres, Ivonne M.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abbott, Rachael
1
Abratt, Russell
1
Agnihotri, Arpita
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alarcón-del-Amo, María-del-Carmen
1
Alcauter, Sarael
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
233
The journal of brand management : an international journal
190
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
Global business review
17
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ECONIS (ZBW)
202
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51
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
52
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
53
Cultivating consumer subjective well-being through online brand communities : a multidimensional view of social capital
Zhou, Zhimin
;
Wang, Rixiang
;
Zhan, Ge
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 808-822
Persistent link: https://www.econbiz.de/10013407536
Saved in:
54
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
55
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
56
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
57
Using brands to reconnect with our shared past : brand nostalgia in romantic relationships
Vredeveld, Anna
;
Kara, Selcan
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 938-950
Persistent link: https://www.econbiz.de/10013407574
Saved in:
58
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
59
Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.
;
Esmark Jones, Carol L.
; …
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
Saved in:
60
Congruency or incongruency : a theoretical framework and opportunities for future research avenues
Eklund, Andreas Aldogan
;
Helmefalk, Miralem
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 606-621
Persistent link: https://www.econbiz.de/10013393665
Saved in:
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