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~isPartOf:"Journal of international consumer marketing"
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Dienstleistungsqualität
2
Service quality
2
Bank marketing
1
Bankgeschäft
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Banking services
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Bankmarketing
1
Customer value
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Kundenwert
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Perception
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Chang, Hong-Sheng
3
Chang, Hong-sheng
3
Chen, Tser-Yieth
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Tseng, Chien-Ming
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Tseng, Chien-ming
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Chen, Tser-yieth
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Journal of international consumer marketing
The service industries journal
7
The Service Industries Journal
2
International Journal of Bank Marketing
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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OLC EcoSci
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ECONIS (ZBW)
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1
The matrix composition of banking customer value
Chang, Hong-sheng
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10008991649
Saved in:
2
The Matrix Composition of Banking Customer Value
Chang, Hong-sheng
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 347-363
Persistent link: https://www.econbiz.de/10008452812
Saved in:
3
How public-issue-promoted and revenue-related types of social marketing influence customer-perceived value in Taiwan's banking industry
Chang, Hong-sheng
;
Chen, Tser-yieth
;
Tseng, Chien-ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10003890675
Saved in:
4
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2009
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008241066
Saved in:
5
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10009266540
Saved in:
6
How Public-Issue-Promoted and Revenue-Related Types of Social Marketing Influence Customer-Perceived Value in Taiwan's Banking Industry
Chang, Hong-Sheng
;
Chen, Tser-Yieth
;
Tseng, Chien-Ming
- In:
Journal of international consumer marketing
21
(
2008
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008172376
Saved in:
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