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~isPartOf:"Journal of international consumer marketing"
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Consumer behaviour
129
Konsumentenverhalten
129
Brand management
65
Markenführung
65
Brand image
55
Markenimage
55
International marketing
33
Internationales Marketing
33
Beziehungsmarketing
27
Relationship marketing
27
China
26
Internet marketing
26
Online-Marketing
26
Brand
24
Designation of origin
24
Herkunftsbezeichnung
24
Markenartikel
24
Cultural identity
21
Kulturelle Identität
21
Social Web
17
Social web
17
Viral marketing
17
Virales Marketing
17
Advertising effects
15
Werbewirkung
15
National culture
14
Nationalkultur
14
Advertising
13
Online retailing
13
Online-Handel
13
USA
13
United States
13
Werbung
13
Customer satisfaction
11
Kundenzufriedenheit
11
Comparison
10
Luxury goods
10
Luxusgüter
10
Vergleich
10
Confidence
9
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169
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English
171
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Xue, Fei
4
Khare, Arpita
3
Prendergast, Gerard P.
3
Alarcón-del-Amo, María-del-Carmen
2
Andrzejewski, Susan A.
2
Arora, Amit
2
Arora, Anshu
2
Chan, Kara
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Huff, Lenard C.
2
Kang, Inwon
2
Koo, Jakyung
2
Liu, Matthew Tingchi
2
Llonch-Andreu, Joan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Malhotra, Naresh K.
2
Manrai, Ajay K.
2
McIntyre, John R.
2
Meurs, Frank van
2
Ndubisi, Nelson Oly
2
Phau, Ian
2
Podoshen, Jeffrey S.
2
Safari, Aswo
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
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Tsai, Wanhsiu Sunny
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Wrigley, Cara
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Aarts, Pieter
1
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Abdallah, Ghaith Mustafa
1
Al-Mutawa, Fajer Saleh
1
Al-Zufairi, Awad
1
AlJuma, Doha Husain Makki
1
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Journal of international consumer marketing
Journal of business research : JBR
2,365
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,599
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
498
Management science : journal of the Institute for Operations Research and the Management Sciences
493
Journal of strategic marketing
491
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
443
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
364
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
347
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
284
Journal of hospitality marketing & management
283
Management Science
274
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ECONIS (ZBW)
170
USB Cologne (EcoSocSci)
1
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11
Targeting the floating middle of pyramid consumers in Africa : revisiting
marketing
mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
12
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
Saved in:
13
The features and effectiveness of Chinese language online recommendations
Ng, Raine
;
Prendergast, Gerard P.
;
Chang, Ludwig M. K.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 371-385
Persistent link: https://www.econbiz.de/10012607773
Saved in:
14
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
15
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
16
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
17
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
18
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated
marketing
communications (IMC)
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
Saved in:
19
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
Saved in:
20
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
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