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~isPartOf:"Journal of international marketing"
~isPartOf:"Management for Professionals"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internationales Marketing"
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Markenführung
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
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Unternehmenserfolg
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Welt
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World
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Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
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Kulturelle Identität
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Brand
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Internationaler Markteintritt
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Markenartikel
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USA
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China
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Exportwirtschaft
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export performance
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international marketing
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Internet marketing
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Aufsatz in Zeitschrift
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Coulter, Robin A.
3
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Strizhakova, Yuliya
3
Alden, Dana
2
Kumar, V.
2
Price, Linda L.
2
Steenkamp, Jan-Benedict E. M.
2
Altaras, Selin
1
Arnould, Eric J.
1
Asiati, Diah Isnaini
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Cayla, Julien
1
Chen, Jie
1
Chen, Qimei
1
Dimofte, Claudiu V.
1
Eisingerich, Andreas B
1
Farley, John U.
1
Grinstein, Amir
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Hu, Miao
1
Iacobucci, Dawn
1
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1
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1
Keller, Kevin Lane
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1
Kim, Moon-Yong
1
Krishnan, Vijaykumar
1
Lee, Julie A.
1
Lehmann, Donald R.
1
Liu, Lucy
1
Magnusson, Peter
1
Moon, Sangkil
1
Neciunskas, Paulius
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Journal of international marketing
Management for Professionals
International marketing review
26
Journal of business research : JBR
24
The journal of brand management : an international journal
23
Journal of international consumer marketing
11
The journal of product & brand management
10
Journal of global marketing
9
International journal of business and globalisation : IJBG
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of euromarketing
7
Business history
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Marketing intelligence & planning
5
European journal of marketing : EJM
4
European research studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
International business review : the official journal of the European International Business Academy
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Qualitative market research : an international journal
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of emerging markets
2
International journal of management and economics
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Jahrbuch Markentechnik
2
Journal of Islamic marketing
2
Journal of international trade & commerce
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
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ECONIS (ZBW)
27
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1
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27
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Impact of global brand chief marketing officers' corporate social responsibility and sociopolitical activism communication on Twitter
Özturan, Peren
;
Grinstein, Amir
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10013388979
Saved in:
5
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
6
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
7
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
8
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
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