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~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Online-Marketing"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Online-Marketing
Price competition
Wettbewerbsstrategie
Marketing management
87
Marketingmanagement
87
Theorie
22
Theory
22
International marketing
19
Internationales Marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Relationship marketing
11
Competitive strategy
10
Innovation
10
Firm performance
9
Preismanagement
9
Pricing strategy
9
Unternehmenserfolg
9
Brand
8
Distribution channel
8
Markenartikel
8
Market entry
8
Markteintritt
8
Vertriebsweg
8
Marketing
7
International market entry
6
Internationaler Markteintritt
6
Multinationales Unternehmen
6
Transnational corporation
6
USA
6
United States
6
marketing strategy
6
Emerging economies
5
Game theory
5
Internet marketing
5
Market research
5
Marktforschung
5
Schwellenländer
5
Spieltheorie
5
competitive strategy
5
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20
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Villas-Boas, J. Miguel
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
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1
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Desai, Preyas S.
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1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
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1
Kaleka, Anna
1
Kannan, P. K.
1
Kumar, Subodha
1
Kumar, V.
1
Li, Caroline Bingxin
1
Li, Jia
1
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Mehra, Amit
1
Morgan, Neil A.
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Nam, Hyoryung
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Nasiry, Javad
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Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
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Sardana, Deepak
1
Shen, Qiaowei
1
Sriram, S.
1
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Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
31
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of strategic marketing
17
The journal of business & industrial marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Marketing intelligence & planning
9
European journal of marketing : EJM
8
European research studies
8
Europäische Hochschulschriften / 5
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
8
Business horizons
7
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Contemporary research in e-branding
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Handbook of research on effective advertising strategies in the social media age
6
Journal of advertising research
6
Premier reference source
6
Schriften zu Marketing und Management
6
Springer eBook Collection / Business and Economics
6
Asia Pacific journal of marketing and logistics
5
European business review : EBR ; the official journal of the International Management Centres, Europe
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing
5
Marketing i menedžment innovacij : m&mi
5
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ECONIS (ZBW)
20
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
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