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~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
~subject:"marketing strategy"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
marketing strategy
Marketing management
87
Marketingmanagement
87
Theorie
22
Theory
22
International marketing
19
Internationales Marketing
19
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Relationship marketing
11
Competitive strategy
10
Innovation
10
Firm performance
9
Preismanagement
9
Pricing strategy
9
Unternehmenserfolg
9
Brand
8
Distribution channel
8
Markenartikel
8
Market entry
8
Markteintritt
8
Vertriebsweg
8
Marketing
7
International market entry
6
Internationaler Markteintritt
6
Multinationales Unternehmen
6
Transnational corporation
6
USA
6
United States
6
Emerging economies
5
Game theory
5
Internet marketing
5
Market research
5
Marktforschung
5
Online-Marketing
5
Schwellenländer
5
Spieltheorie
5
competitive strategy
5
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20
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English
20
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Morgan, Neil A.
2
Raju, Jagmohan Singh
2
Balachander, Subramanian
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Feng, Hui
1
Fruchter, Gila E.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Kaleka, Anna
1
Kumar, Subodha
1
Kumar, V.
1
Leonidou, Constantinos N.
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Mehra, Amit
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pedram, Mahmood
1
Pierce, Lamar
1
Popescu, Ioana
1
Prasad, Ashutosh
1
Rao, Vithala R.
1
Robson, Matthew J.
1
Spyropoulou, Stavroula
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Van Den Bulte, Christophe
1
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Published in...
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Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing Science
23
Journal of strategic marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of marketing
9
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing management : MM
8
Management Science
8
Journal of business research : JBR
7
Business Inform
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Schriften zu Marketing und Management
6
European research studies
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Ovidius University Annals, Economic Sciences Series
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International Journal of Management and Marketing Research
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of macromarketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of the Academy of Marketing Science
3
Revista de Marketing Online (Journal of Online Marketing)
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
AP
2
Administrative Sciences
2
Administrative Sciences : open access journal
2
Annals of marketing-mba
2
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ECONIS (ZBW)
20
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20
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
5
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
6
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
7
Sustainable export marketing strategy fit and performance
Zeriti, Athina
;
Robson, Matthew J.
;
Spyropoulou, Stavroula
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
Saved in:
8
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
9
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
10
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
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