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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"China"
~subject:"Standardization"
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Search: subject_exact:"Multinationales Marketing"
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Auslandsgeschäft
China
Standardization
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
10
Brand
9
International market entry
9
Internationaler Markteintritt
9
Markenartikel
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
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English
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Cheng, Zhang
1
Dong, Maggie Chuoyan
1
Du, Yunzhou
1
Elsner, Stefan
1
Farley, John U.
1
Fong, Cher Min
1
Hewett, Kelly
1
Hung, Kineta
1
Keh, Hean Tat
1
Keller, Kevin Lane
1
Khavul, Susanna
1
Lee, Chun-ling
1
Lee, Ruby P.
1
Lehmann, Donald R.
1
Makovec Brencic, Maja
1
Mandler, Timo
1
Mullens, Drake
1
Ozsomer, Aysegul
1
Peterson, Mark
1
Poulis, Konstantinos
1
Qu, Zhe
1
Rasheed, Abdul M. A.
1
Reimann, Martin
1
Ruvio, Ayalla
1
Schilke, Oliver
1
Shoham, Aviv
1
Simonin, Bernard L.
1
Song, Peijian
1
Sun, Jin
1
Swoboda, Bernhard
1
Thomas, Jacquelyn S.
1
Tse, David K.
1
Virant, Vesna
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Journal of international marketing
Journal of global marketing
13
Journal of business research : JBR
10
International business review : the official journal of the European International Business Academy
8
Asia Pacific journal of marketing and logistics
7
International marketing review
7
SpringerLink / Bücher
7
Journal of international consumer marketing
5
European journal of marketing : EJM
4
Journal of business ethics : JOBE
4
Management international review : mir ; journal of international business
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
Europäische Hochschulschriften / 5
3
International journal of Chinese culture and management : IJCCM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
A Wall Street journal book
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
Contributions to Economics
2
Effects of globalization on the firm
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Han gug gae bal yeon gu
2
Handbook of research in international marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of electronic business
2
International marketing ; Vol. 2
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of euromarketing
2
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ECONIS (ZBW)
14
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1
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14
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Special issue: advancing international marketing thought based on the China experience
2020
Persistent link: https://www.econbiz.de/10012231080
Saved in:
4
Editorial: advancing international marketing thought based on the China experience
Hewett, Kelly
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012231084
Saved in:
5
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
6
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
7
Competitive action in the diffusion of internet technology products in emerging markets : implications for global marketing managers
Cheng, Zhang
;
Song, Peijian
;
Qu, Zhe
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 40-60
Persistent link: https://www.econbiz.de/10009412154
Saved in:
8
Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P.
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
Saved in:
9
Going global with innovations from emerging economies : investment in customer support capabilities pays off
Khavul, Susanna
;
Peterson, Mark
;
Mullens, Drake
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 22-42
Persistent link: https://www.econbiz.de/10008773328
Saved in:
10
Effective distributor governance in emerging markets : the salience of distributor role, relationship stages, and market uncertainty
Dong, Maggie Chuoyan
;
Tse, David K.
;
Hung, Kineta
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008657430
Saved in:
1
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