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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Auslandsgeschäft
Standardization
USA
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
10
Brand
9
China
9
International market entry
9
Internationaler Markteintritt
9
Markenartikel
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
7
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14
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14
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14
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English
14
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Taylor, Charles Raymond
2
Becker-Olsen, Karen L.
1
Cannon, Joseph P.
1
Coulter, Robin A.
1
Diamantopoulos, Adamantios
1
Dimofte, Claudiu V.
1
Doberer, Eva
1
Elsner, Stefan
1
Farley, John U.
1
Guzman, Francisco
1
Hill, Ronald Paul
1
Homburg, Christian
1
Johansson, Johny K.
1
Keller, Kevin Lane
1
Kiedaisch, Ingo
1
Krohmer, Harley
1
Kumar, V.
1
Lehmann, Donald R.
1
Makovec Brencic, Maja
1
Mandler, Timo
1
Mueller, Barbara
1
Okazaki, Shintaro
1
Ozsomer, Aysegul
1
Paswan, Audesh K.
1
Poulis, Konstantinos
1
Price, Linda L.
1
Ramaseshan, B.
1
Reimann, Martin
1
Ring, Amata
1
Ronkainen, Ilkka A.
1
Ruvio, Ayalla
1
Schilke, Oliver
1
Schlegelmilch, Bodo B.
1
Shoham, Aviv
1
Simonin, Bernard L.
1
Strizhakova, Yuliya
1
Sunder, Sarang
1
Swoboda, Bernhard
1
Thomas, Jacquelyn S.
1
Virant, Vesna
1
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Published in...
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Journal of international marketing
Journal of global marketing
19
Journal of business research : JBR
14
International marketing review
10
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Europäische Hochschulschriften / 5
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
European journal of marketing : EJM
5
Handbook of research in international marketing
5
International business review : the official journal of the European International Business Academy
5
International journal of advertising : the quarterly review of marketing communications
5
Advances in international marketing
4
Asia Pacific journal of marketing and logistics
4
International marketing ; Vol. V
4
Journal of international consumer marketing
4
SpringerLink / Bücher
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business and economics research journal
3
International marketing ; Vol. 2
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of teaching in international business
3
Journal of the Academy of Marketing Science
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
American journal of agricultural economics
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Berichte aus der Betriebswirtschaft
2
Contributions to Economics
2
Effects of globalization on the firm
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Handbook of research on international advertising
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
Innovatives Markenmanagement
2
International advertising and communication : current insights and empirical findings
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
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14
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Drivers of export segmentation effectiveness and their impact on export performance
Diamantopoulos, Adamantios
;
Ring, Amata
;
Schlegelmilch, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10010348929
Saved in:
4
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
5
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
6
A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
Saved in:
7
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Saved in:
8
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
9
Cultural brands from emerging markets : brand image across host and home countries
Guzman, Francisco
;
Paswan, Audesh K.
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 71-86
Persistent link: https://www.econbiz.de/10003889918
Saved in:
10
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
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