//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
~subject:"Unternehmenserfolg"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Auslandsgeschäft
Standardization
Unternehmenserfolg
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Welt
15
World
15
Emerging economies
13
Schwellenländer
13
global brands
11
Cultural identity
10
Kulturelle Identität
10
Brand
9
China
9
International market entry
9
Internationaler Markteintritt
9
Markenartikel
9
USA
9
United States
9
Export sector
8
Exportwirtschaft
8
export performance
8
international marketing
8
Internet marketing
7
Lieferantenmanagement
7
Online-Marketing
7
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
17
Author
All
Cadogan, John W.
2
Theodosiou, Marios
2
Boso, Nathaniel
1
Brouthers, Keith D.
1
Brouthers, Lance Eliot
1
Elsner, Stefan
1
Feng, Hui
1
Hadjimarcou, John
1
Johnson, Joseph
1
Kadić-Maglajlić, Selma
1
Katsikea, Evangelia
1
Kuivalainen, Olli
1
Lages, Luis Filipe
1
Lee, Ruby P.
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Losada, Fernando
1
Makovec Brencic, Maja
1
Mandler, Timo
1
Micevski, Milena
1
Morgan, Neil A.
1
Nakos, George
1
Ozsomer, Aysegul
1
Palihawadana, Dayananda
1
Poulis, Konstantinos
1
Reimann, Martin
1
Robson, Matthew J.
1
Ruvio, Ayalla
1
Ruzo, Emilio
1
Schilke, Oliver
1
Shoham, Aviv
1
Silva, Graça
1
Simonin, Bernard L.
1
Sousa, Carlos M. P.
1
Spyropoulou, Stavroula
1
Story, Vicky M.
1
Styles, Chris
1
Sundqvist, Sanna
1
Swoboda, Bernhard
1
Thomas, Jacquelyn S.
1
more ...
less ...
Published in...
All
Journal of international marketing
International marketing review
21
Journal of business research : JBR
16
International business review : the official journal of the European International Business Academy
14
Industrial marketing management : the international journal for industrial and high-tech firms
9
European journal of marketing : EJM
6
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
Asia Pacific journal of marketing and logistics
4
European journal of international management : EJIM
4
Journal of global marketing
4
Management international review : mir ; journal of international business
4
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of trade and global markets
3
International marketing ; Vol. V
3
Journal of strategic marketing
3
Journal of world business : JWB
3
Management research review
3
The journal of business & industrial marketing
3
Baltic journal of management
2
Contributions to Economics
2
Economies : open access journal
2
Effects of globalization on the firm
2
Entrepreneurship in international marketing
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Europäische Hochschulschriften / 5
2
HWWA discussion paper
2
Handbook of research in international marketing
2
International entrepreneurship and management journal
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economic perspectives : IJEP
2
International journal of emerging markets
2
International journal of export marketing : IJExportM
2
International marketing ; Vol. 2
2
International marketing in rapidly changing environments
2
Inventi impact: supply chain & logistics
2
Journal of business economics and management
2
Journal of international management
2
Journal of marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
3
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
4
Sustainable export marketing strategy fit and performance
Zeriti, Athina
;
Robson, Matthew J.
;
Spyropoulou, Stavroula
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
Saved in:
5
Firm innovativeness and export performance : environmental, networking, and structural contingencies
Boso, Nathaniel
;
Story, Vicky M.
;
Cadogan, John W.
; …
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 62-87
Persistent link: https://www.econbiz.de/10010233206
Saved in:
6
The export information system : an empirical investigation of its antecedents and performance outcomes
Theodosiou, Marios
;
Katsikea, Evangelia
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 72-94
Persistent link: https://www.econbiz.de/10009792665
Saved in:
7
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
8
National export-promotion programs as drivers of organizational resources and capabilities : effects on strategy, competitive advantage, and performance
Leonidou, Leonidas C.
;
Palihawadana, Dayananda
; …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10009159100
Saved in:
9
The key role of managers' values in exporting : influence on customer responsiveness and export performance
Sousa, Carlos M. P.
;
Ruzo, Emilio
;
Losada, Fernando
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003982217
Saved in:
10
Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P.
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->