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~isPartOf:"Journal of international marketing"
~subject:"Auslandsgeschäft"
~subject:"Standardization"
~subject:"Welt"
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Search: subject_exact:"Multinationales Marketing"
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Auslandsgeschäft
Standardization
Welt
International marketing
122
Internationales Marketing
122
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
19
Marketing management
19
Marketingmanagement
19
Multinationales Unternehmen
18
Transnational corporation
18
Brand image
17
Markenimage
17
Beziehungsmarketing
16
Export
16
Relationship marketing
16
Firm performance
15
Unternehmenserfolg
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World
15
Emerging economies
13
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13
global brands
11
Cultural identity
10
Kulturelle Identität
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9
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9
International market entry
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Internationaler Markteintritt
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Markenartikel
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USA
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United States
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Export sector
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Exportwirtschaft
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export performance
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international marketing
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Internet marketing
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Lieferantenmanagement
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Hewett, Kelly
3
Riefler, Petra
3
Coulter, Robin A.
2
Grinstein, Amir
2
Strizhakova, Yuliya
2
Alden, Dana
1
Arnold, Mark J.
1
Du, Yunzhou
1
Elsner, Stefan
1
Fong, Cher Min
1
Gielens, Katrijn
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Kelley, James B.
1
Khalifa, Dina
1
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1
Lee, Chun-ling
1
Lee, Julie A.
1
Lehmann, Donald R.
1
Lyu, Jing
1
Magnusson, Peter
1
Makovec Brencic, Maja
1
Mandler, Timo
1
Ozsomer, Aysegul
1
Poulis, Konstantinos
1
Price, Linda L.
1
Reimann, Martin
1
Reynolds, Kristy
1
Rosendo-Rios, Veronica
1
Ruvio, Ayalla
1
Sarıal-Abi, Gülen
1
Schilke, Oliver
1
Shoham, Aviv
1
Shukla, Paurav
1
Simonin, Bernard L.
1
Sousa, Carlos M. P
1
Soutar, Geoffrey N.
1
Steenkamp, Jan-Benedict E. M.
1
Swoboda, Bernhard
1
Talay, M. Berk
1
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Journal of international marketing
International marketing review
22
Journal of global marketing
20
Journal of business research : JBR
16
SpringerLink / Bücher
11
Handbook of research in international marketing
7
International marketing ; Vol. 2
7
Europäische Hochschulschriften / 5
5
International business review : the official journal of the European International Business Academy
5
Journal of international consumer marketing
5
The SAGE handbook of international marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Best practices in international marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international food & agribusiness marketing : JIFAM
4
Marketing theory
4
Cross-cultural and critical perspectives on brands
3
ERIM report series research in management
3
Effects of globalization on the firm
3
European journal of international management : EJIM
3
European journal of marketing : EJM
3
International marketing ; Vol. V
3
Journal of international management
3
Journal of retailing
3
Management for Professionals
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
New world marketing
3
Research in consumer behavior
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
Working paper series
3
Advances in international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Contributions to Economics
2
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
Global business & economics anthology
2
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ECONIS (ZBW)
20
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
3
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
4
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
5
Well-being in a global world : the role of international marketing : an editorial
Grinstein, Amir
;
Hewett, Kelly
;
Riefler, Petra
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013257799
Saved in:
6
Well-being in a global world : future directions for research in international marketing : an editorial
Grinstein, Amir
;
Riefler, Petra
;
Hewett, Kelly
- In:
Journal of international marketing
30
(
2022
)
3
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013388965
Saved in:
7
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
Saved in:
8
Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
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