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~isPartOf:"Journal of international marketing"
~subject:"Consumer behaviour"
~subject:"Ethnische Identität"
~subject:"Macroeconomic performance"
~subject:"Multinationales Unternehmen"
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Search: subject_exact:"Cultural identity"
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Consumer behaviour
Ethnische Identität
Macroeconomic performance
Multinationales Unternehmen
Cultural identity
41
Kulturelle Identität
41
Konsumentenverhalten
20
International marketing
10
Internationales Marketing
10
Cross-cultural management
9
Interkulturelles Management
9
National culture
9
Nationalkultur
9
Welt
7
World
7
Beziehungsmarketing
6
Relationship marketing
6
Dienstleistungsqualität
5
Service quality
5
USA
5
United States
5
Brand image
4
Brand management
4
China
4
Culture
4
Kultur
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Markenführung
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Markenimage
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Transnational corporation
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Viral marketing
4
Virales Marketing
4
culture
4
Collectivism
3
Deutschland
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Germany
3
Internet marketing
3
Kollektivismus
3
Online-Marketing
3
Social Web
3
Social values
3
Social web
3
Soziale Werte
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23
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English
23
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Hewett, Kelly
3
Eisend, Martin
2
Guo, Xiaoling
2
Keh, Hean Tat
2
Thompson, Frauke Mattison
2
Ahmadi, Iman
1
Allman, Helena F.
1
Arnold, Mark J.
1
Astvansh, Vivek
1
Brouthers, Keith D.
1
Carey, Lindsey Drylie
1
Chan, Haksin
1
Chmura, Thorsten
1
Christodoulides, Paul
1
Cleveland, Mark
1
Connell, Cara
1
Coulter, Robin A.
1
Duffek, Barbara
1
Eisingerich, Andreas B
1
Fenik, Anton P.
1
Habel, Johannes
1
Heinberg, Martin
1
Jia, Miaolai
1
Kaur, Mandeep
1
Kvasova, Olga
1
Lam, Desmond
1
Lee, Alvin
1
Lee, Nick
1
Leonidou, Leonidas C.
1
Liu, Maggie Wenjing
1
Magnusson, Peter
1
Marciniak, Ruth
1
Mizerski, Richard
1
Möller, Jana
1
Ozdemir, V. Emre
1
Pick, Doreén
1
Reynolds, Kristy
1
Sousa, Carlos M. P.
1
Steenkamp, Jan-Benedict E. M.
1
Strizhakova, Yuliya
1
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Journal of international marketing
Journal of business research : JBR
65
Journal of international consumer marketing
48
International marketing review
24
Journal of global marketing
17
International business review : the official journal of the European International Business Academy
13
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Marketing theory
12
Journal of travel and tourism marketing
11
Global consumer behavior
10
Psychology & marketing
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
International journal of cross cultural management
7
International journal of hospitality management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of marketing communications
7
Research in consumer behavior
7
The international journal of human resource management
7
Cross cultural management : an international journal
6
Cross-cultural and critical perspectives on brands
6
European journal of international management : EJIM
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Australasian marketing journal
5
International journal of business and globalisation : IJBG
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of Islamic marketing : JIMA
5
Journal of consumer behaviour : an international research review
5
Journal of euromarketing
5
Journal of fashion marketing and management
5
Journal of marketing management : MM
5
Journal of world business : JWB
5
Management international review : mir ; journal of international business
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
23
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23
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1
Within and between two worlds : conceiving, measuring, and applying mixed-ethnic identity in three countries
Cleveland, Mark
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 65-88
Persistent link: https://www.econbiz.de/10014631149
Saved in:
2
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
3
Consumer stockpiling across cultures during the COVID-19 pandemic
Ahmadi, Iman
;
Habel, Johannes
;
Jia, Miaolai
;
Lee, Nick
; …
- In:
Journal of international marketing
30
(
2022
)
2
,
pp. 28-37
Persistent link: https://www.econbiz.de/10013257808
Saved in:
4
Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison
;
Brouthers, Keith D.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
Saved in:
5
How can companies recover from liability-invoking failures? : exploring the role of uncertainty avoidance in facilitating consumer compliance across national cultures
Astvansh, Vivek
;
Duffek, Barbara
;
Eisingerich, Andreas B
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014368363
Saved in:
6
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
7
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
8
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
9
Consumer responses to high service attentiveness : a cross-cultural examination
Liu, Maggie Wenjing
;
Zhang, Lijun
;
Keh, Hean Tat
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011999581
Saved in:
10
Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles
Allman, Helena F.
;
Hewett, Kelly
;
Kaur, Mandeep
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012060695
Saved in:
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