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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Online-Handel"
~subject:"Werbung"
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Online-Handel
Werbung
Internet marketing
190
Online-Marketing
190
Consumer behaviour
124
Konsumentenverhalten
124
Social Web
98
Social web
98
Advertising effects
67
Werbewirkung
67
Viral marketing
49
Virales Marketing
49
Advertising
48
Brand management
41
Markenführung
41
social media
39
Online retailing
33
Beziehungsmarketing
28
Relationship marketing
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E-commerce
24
Electronic Commerce
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Markenimage
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Marketingmanagement
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trust
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advertising
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Bellman, Steven
3
Varan, Duane
3
Belanche, Daniel
2
Drennan, Judy
2
Kareklas, Ioannis
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Lee, Joonghwa
2
Robinson, Jennifer A.
2
Varnali, Kaan
2
Agrawal, Shivani
1
Aiken, K. Damon
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
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1
Amaya Rivas, Adriana A.
1
Amos, Clinton
1
Anubha
1
Ashley, Christy
1
Awan, Mahmood A.
1
Bajpai, Naval
1
Balaji, M. S.
1
Bat, Tuya
1
Bergiel, Blaise
1
Bhatt, Anil
1
Bishop, Melissa M.
1
Brinson, Nancy H.
1
Brocato, E. Deanne
1
Brown, Mark
1
Chakrabarti, Somnath
1
Chang, Hsia-Ching
1
Chawla, Deepak
1
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1
Chen, Chun-Der
1
Chieng, Fayrere
1
Chou, Shih Yung
1
Constantinides, Efthymios
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1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
111
Journal of retailing and consumer services
87
International journal of advertising : the review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of management information systems : JMIS
37
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of hospitality management
31
Electronic commerce research
30
Journal of advertising research
28
Technological forecasting & social change : an international journal
24
Journal of promotion management : JPM
23
Journal of marketing
22
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
Journal of marketing research
21
International journal of electronic commerce : IJEC
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of retailing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Cogent business & management
18
European journal of operational research : EJOR
18
Journal of hospitality marketing & management
18
International journal of technology marketing : IJTMkt
17
Tourism management : research, policies, practice
17
Electronic commerce research and applications
16
International journal of business information systems : IJBIS
16
Journal of international consumer marketing
15
Marketing letters : a journal of research in marketing
15
Psychology & marketing
15
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ECONIS (ZBW)
76
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
3
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
4
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
5
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
6
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
7
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
8
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
9
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
10
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
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