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~isPartOf:"Journal of internet commerce"
~isPartOf:"NBER working paper series"
~isPartOf:"Springer eBook Collection"
~subject:"Impact assessment"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Impact assessment
Social Web
Social web
76
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
57
Online-Marketing
57
E-commerce
48
Electronic Commerce
48
Website
44
Internet
42
Online retailing
39
Online-Handel
39
Beziehungsmarketing
24
Relationship marketing
24
Confidence
18
Vertrauen
18
social media
18
Brand management
17
Markenführung
17
Viral marketing
17
Virales Marketing
17
Customer satisfaction
16
Kundenzufriedenheit
16
trust
11
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10
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27
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Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
Baldus, Brian J.
2
Connolly, Regina
2
Farhat, Kashif
2
Islam, Jamid Ul
2
Mokhtar, Sany Sanuri Mohd
2
Pan, Yating
2
Parks-Yancy, Rochelle
2
Torres, Ivonne M.
2
Zarei, Azim
2
Zúñiga, Miguel Ángel
2
Acer, Adam S.
1
Adhikari, Kishalay
1
Ahuja, Vandana
1
Aiyub, Asheefa Shaheen
1
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1
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1
Alarcón-del-Amo, María-del-Carmen
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Aydın, Gökhan
1
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1
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1
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1
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1
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1
Canduela, Jesus
1
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Carr, Rodney
1
Castleman, Tanya
1
Chai Wen Teoh
1
Changchit, Chuleeporn
1
Chen, Chih-ping
1
Choe, Pilsung
1
Chung, Jin-young
1
Constantinides, Efthymios
1
Cooley, Delonia
1
Cooley, Delonia O.
1
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Journal of internet commerce
NBER working paper series
Springer eBook Collection
Journal of business research : JBR
463
Technological forecasting & social change : an international journal
273
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
149
International journal of internet marketing and advertising : IJIMA
143
Tourism management : research, policies, practice
132
Journal of management information systems : JMIS
124
Finance research letters
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
91
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
89
International journal of hospitality management
86
Psychology & marketing
85
International journal of advertising : the review of marketing communications
84
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
Electronic commerce research
80
Management information systems : mis quarterly
77
Energy economics
75
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
Cogent business & management
70
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
70
The journal of product & brand management
68
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
Journal of open innovation : technology, market, and complexity
62
Applied economics letters
61
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
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ECONIS (ZBW)
76
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21
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
22
German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 383-417
Persistent link: https://www.econbiz.de/10011987506
Saved in:
23
Demystifying user's attachment of smartphone apps : a value orientation perspective
Roy, Souvik
;
Kesharwani, Ankit
;
Gupta, Ashish
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 450-478
Persistent link: https://www.econbiz.de/10012801973
Saved in:
24
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
25
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
26
Continuance intention in traffic-related social media : a privacy calculus perspective
Trang Nguyen
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 215-245
Persistent link: https://www.econbiz.de/10012514130
Saved in:
27
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
28
Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough
;
Zarei, Azim
;
Nikabadi, Mohsen Shafiei
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
Saved in:
29
Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age
Adhikari, Kishalay
;
Panda, Rajeev Kumar
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 125-152
Persistent link: https://www.econbiz.de/10012258240
Saved in:
30
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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