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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Brand image
Relationship marketing
Virales Marketing
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
40
Online-Marketing
40
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Internet
9
Markenimage
9
Social network
8
Soziales Netzwerk
8
Website
8
trust
7
Marketing management
6
Marketingmanagement
6
social commerce
6
Brand
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenartikel
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marketing
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Advertising effects
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29
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29
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English
29
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Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Aiyub, Asheefa Shaheen
1
Amar, Raju G.
1
Barakat, Karine Aoun
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Bhatt, Anil
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1
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Islam, Jamid Ul
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Ji, Shaobo
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Kantamaa, Eveliina
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1
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1
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Journal of internet commerce
Journal of business research : JBR
203
Journal of retailing and consumer services
106
International journal of internet marketing and advertising : IJIMA
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of marketing communications
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
The journal of product & brand management
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
The journal of brand management : an international journal
49
Tourism management : research, policies, practice
47
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of hospitality management
40
Information systems research : ISR
37
Journal of marketing
37
Technological forecasting & social change : an international journal
37
International journal of advertising : the review of marketing communications
35
Journal of promotion management : innovations in planning and applied research
35
International journal of electronic marketing and retailing : IJEMR
34
Journal of management information systems : JMIS
34
Psychology & marketing
34
Business horizons
32
Journal of strategic marketing
31
Journal of electronic commerce research : JECR
30
Electronic commerce research
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Marketing intelligence & planning
27
Journal of marketing management : MM
26
Cogent business & management
24
International journal of business information systems : IJBIS
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of the Academy of Marketing Science
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
International journal of consumer studies
22
International journal of technology marketing : IJTMkt
22
Journal of hospitality marketing & management
22
Journal of travel and tourism marketing
22
The journal of services marketing
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
29
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
6
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
7
How social media marketing activities (SMMAs) and brand equity affect the customer's response : does overall flow moderate it?
Zarei, Azim
;
Farjoo, Hamta
;
Garabollagh, Hooshmand Bagheri
- In:
Journal of internet commerce
21
(
2022
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10013178086
Saved in:
8
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
9
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
10
Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Sharma, Shavneet
;
Singh, Gurmeet
;
Aiyub, Asheefa Shaheen
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012179615
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