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~isPartOf:"Journal of internet commerce"
~subject:"Electronic Commerce"
~subject:"Markenführung"
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Search: subject_exact:"Relationship marketing"
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Electronic Commerce
Markenführung
Beziehungsmarketing
43
Relationship marketing
43
Consumer behaviour
31
Konsumentenverhalten
31
Social Web
17
Social web
17
Internet marketing
16
Online-Marketing
16
E-commerce
14
Online retailing
13
Online-Handel
13
Brand management
10
Customer satisfaction
9
Dienstleistungsqualität
9
Kundenzufriedenheit
9
Service quality
9
Brand image
8
Markenimage
8
Confidence
7
Vertrauen
7
Customer integration
6
Einzelhandel
6
Kundenintegration
6
Retail trade
6
Website
5
social media
5
Brand
4
Markenartikel
4
Viral marketing
4
Virales Marketing
4
customer engagement
4
online shopping
4
trust
4
Beschwerdemanagement
3
Complaint management
3
India
3
Indien
3
loyalty
3
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17
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1
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Article
24
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Article in journal
24
Aufsatz in Zeitschrift
24
Language
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English
24
Author
All
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Abdullah, A. B. M.
1
Abubakar, A. Mohammed
1
Ahmad, Asad
1
Algharabat, Raed Salah
1
Angriawan, Arifin
1
Arizal N
1
Awan, Mahmood A.
1
Behravesh, Elaheh
1
Chawla, Deepak
1
Chen, Chih-ping
1
Deng, Qi
1
Deng, Xuefei Nancy
1
Dhaigude, Soma Amol
1
Dissanayake, Dushantha
1
Ferreira, Caitlin
1
Hadiyati
1
Haug, James C.
1
Hine, Michael J.
1
Ho, Han Chiang
1
Hopkins, Christopher D.
1
Huckabee, Allen
1
Islam, Jamid Ul
1
Ji, Shaobo
1
Kaya, Bahar
1
Kaya, Omer Sami
1
Khan, Mohammed Naved
1
Lepkowska-White, Elzbieta
1
Listihana, Wita Dwika
1
Mehdikhani, Rasoul
1
Mohammad Nabil Almunawar
1
Mohan, Bijuna C.
1
Moore, Jesse N.
1
Muhammad Anshari
1
Murad, Md. Wahid
1
Nofrizal
1
Orús, Carlos
1
Pandey, Shweta
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
162
Journal of retailing and consumer services
145
The journal of product & brand management
99
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
51
International journal of hospitality management
45
International journal of internet marketing and advertising : IJIMA
41
International journal of electronic customer relationship management : IJECRM
38
Asia Pacific journal of marketing and logistics
37
SpringerLink / Bücher
35
Cogent business & management
33
Journal of strategic marketing
33
Marketing intelligence & planning
31
Psychology & marketing
31
Journal of promotion management : innovations in planning and applied research
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of business & industrial marketing
25
European journal of marketing : EJM
23
International journal of electronic marketing and retailing : IJEMR
23
International journal of contemporary hospitality management
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of business information systems : IJBIS
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
The service industries journal
21
Journal of hospitality marketing & management
20
Journal of retailing
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of electronic commerce research : JECR
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Journal of travel and tourism marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of the Academy of Marketing Science
18
The journal of services marketing
17
Electronic commerce research
16
Business horizons
15
Journal of fashion marketing and management
15
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ECONIS (ZBW)
24
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24
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Gen Z customer loyalty in online shopping : an integrated model of trust, website design, and security
Arizal N
;
Nofrizal
;
Listihana, Wita Dwika
;
Hadiyati
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 121-143
Persistent link: https://www.econbiz.de/10014566439
Saved in:
3
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
4
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
5
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
7
Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya
;
Shah, Farooq Ahmad
;
Tanveer, Muhammad
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
Saved in:
8
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
Saved in:
9
Examining the customer experience of using banking chatbots and its impact on brand love : the moderating role of perceived risk
Trivedi, Jay
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012179564
Saved in:
10
The gender effect on consumer attitudes toward payment methods : the case of online Chinese customers
Ho, Han Chiang
;
Awan, Mahmood A.
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 141-169
Persistent link: https://www.econbiz.de/10012179573
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